| Have you ever noticed that despite the | | | | well as first on the list if they ask a |
| massive number of Realtors in your area, only | | | | neighbor for referral. In addition, if you |
| a hand full are making a fortune selling real | | | | specialize in a specific area, people will |
| estate? Regardless of who these realtors | | | | recognize your name and be more inclined to |
| work for; GMAC, Century 21, REMax, they are | | | | trust you with their listing and to negotiate |
| extremely successful where others in their | | | | their deal.3) Grow and harvest your area of |
| office are barely scraping by. What is the | | | | geographic specialization: Focus your |
| secret to their success? First and foremost, | | | | marketing message on the area of geographic |
| it is their approach to marketing themselves | | | | specialization that you have chosen. If your |
| and their customers.So what techniques do | | | | area has a high rate of property turnover, |
| they use to attract listings? Well, while | | | | then you will do very well. The most |
| the rest of us are placing door hangers and | | | | successful realtor in my area papers my door |
| mailing out notepads, these super sales | | | | with her picture every Monday afternoon. In |
| people have perfected marketing techniques | | | | addition, she includes a list of properties |
| that attract motivated buyers and sellers, | | | | in my neighborhood that are listed or for |
| and motivate them to take action. An | | | | sale. Looking at the sales price of other |
| example of one of the strategies that the | | | | properties is a good motivator for me to list |
| best seller in my city uses is as follows:1) | | | | my own home and take advantage of the capital |
| Specialize: Despite the policy of never | | | | gains.4) Create a continual presence: Once |
| turning down a listing or qualified | | | | you have chosen the type of property to |
| candidate, focus on specializing on the type | | | | specialize in, and the neighborhoods to |
| of property that will best suit your | | | | cultivate listings, begin promoting. As a |
| performance goals. For the person in my | | | | marketing manager, I am a big fan of |
| area, single family attached homes provide | | | | postcards that are sent to target clients on |
| the greatest return on investment and are | | | | a weekly basis. Generally, it will take |
| turning over the fastest. This is where she | | | | about fifteen pieces of promotion before a |
| is really making her money.2) Geographic | | | | client will remember your name, but when they |
| Specialization: When a person decides to sell | | | | decide to list, you will be the first phone |
| his/her house, they will find a realtor | | | | call.The overall goal is to attract as many |
| either through referral, recognition of a | | | | viable listings as possible. Regardless of |
| local representative, or through the yellow | | | | who eventually buys the property, as the |
| white pages and internet. By focusing your | | | | listing agent, you get to take advantage of |
| promotional efforts on a specific geography, | | | | the commission. By focusing your time on |
| you can increase your market presence so that | | | | marketing yourself to your most promising |
| you are the first phone call if a target | | | | targets, you will save time and increase your |
| client decides to sell their property, as | | | | listings substantially. |