| I am a remarkable real estate agent. I am | | | | They think that they're doing these people a |
| remarkable because I'm constantly farming real | | | | favor simply by sending them an email and then |
| estate leads. I am remarkable because I have a | | | | are offended when they do not here back or if |
| follow-up system I adhere to rigidly to contact | | | | the lead is a bit rude to them at first. WRONG |
| my real estate leads. I'm remarkable because I | | | | attitude! Your real estate leads have a long list of |
| treat my real estate leads as if they are already | | | | other agents they could go with, so having a |
| valued clients. I'm remarkable because I | | | | "God's gift to real estate" mentality is only going |
| remember what it was like to be a regular Joe | | | | to send you right to the bottom of the list. Yes, |
| Homeowner and I use this to anticipate the | | | | you should be confident, but never too cocky or |
| questions or concerns my clients may have. I'm | | | | arrogant. You want your real estate leads to feel |
| remarkable because I know how to market | | | | comfortable with you, to feel at ease that you'll |
| myself and constantly come up with new and | | | | be doing everything in your power to do what |
| creative ideas to keep myself memorable in the | | | | they need you to do. They are paying YOU for a |
| eyes of my real estate leads. I'm remarkable | | | | service. Make sure you provide one. |
| because I'm not afraid to work 60, 70, 80 hour | | | | As an agent, you should be a resource for your |
| weeks if I need to. I'm remarkable because I find | | | | real estate leads. That's what they need and |
| opportunities to collect real estate leads | | | | that's most likely why they were online filling out |
| EVERYWHERE I go, whether for work, fun or | | | | forms anyway - they need information. You must |
| family. | | | | be their resource not only to real estate |
| I'm NOT remarkable because I make over | | | | information, but community information, |
| $500,000 a year in real estate, but I make over | | | | employment information, etc. Set yourself up as |
| $500,000 a year because I AM remarkable. I'm | | | | an authority of the area, and your real estate |
| memorable. I keep in constant contact with my | | | | leads will easily see the benefit of using you as an |
| real estate leads and my former clients. I am | | | | agent. |
| always sending small thank you gifts, useful | | | | I'm willing to do what it takes to prove myself to |
| information or cards for special occasions to my | | | | my real estate leads. If they're really excited |
| pipeline of real estate leads. I am remarkable | | | | about their kid's soccer game, I'm excited about it. |
| because I know that this transaction is NOT | | | | If they're having doubts about whether they can |
| about me or what I can do for my clients - it's all | | | | afford to move now, I sit down and go over the |
| about THEM and what they NEED AND WANT | | | | details with them as many times as it takes. Even |
| me to do for them. | | | | if the outcome is that they believe it smarter to |
| Though I focus on real estate, the fact is, | | | | wait another 2 years to list, I will stand by them |
| Customer Service is lacking in most industries of | | | | on that, and continue to provide them with |
| the United States. People now expect mediocrity, | | | | information they need over the next 2 years. As |
| if not downright bad service. Other industries may | | | | a matter of fact, I'm throwing them right back in |
| be able to get away with it. Real estate agents | | | | my pipeline of real estate leads, and I'll be giving |
| CANNOT. Buying or selling a home is one of the | | | | them a call in 2-4 weeks time, just to say hello |
| biggest decisions in a person's life and they DO | | | | and ask how little Jimmy's soccer game went! I'm |
| NOT want a mediocre agent. They want a top | | | | also going to send them a $10 gift card to Dairy |
| producer, a remarkable agent. | | | | Queen to take him out after the big game. Why? |
| Agents need to always keep that in mind. Too | | | | Because I'm remarkable, and real estate leads |
| many have the wrong attitude about their real | | | | want remarkable agents! |
| estate leads and converting them into clients. | | | | |