| I am a remarkable real estate agent. I am | | | | people a favor simply by sending them an |
| remarkable because I'm constantly farming | | | | email and then are offended when they do not |
| real estate leads. I am remarkable because I | | | | here back or if the lead is a bit rude to |
| have a follow-up system I adhere to rigidly | | | | them at first. WRONG attitude! Your real |
| to contact my real estate leads. I'm | | | | estate leads have a long list of other agents |
| remarkable because I treat my real estate | | | | they could go with, so having a "God's gift |
| leads as if they are already valued clients. | | | | to real estate" mentality is only going to |
| I'm remarkable because I remember what it was | | | | send you right to the bottom of the list. |
| like to be a regular Joe Homeowner and I use | | | | Yes, you should be confident, but never too |
| this to anticipate the questions or concerns | | | | cocky or arrogant. You want your real estate |
| my clients may have. I'm remarkable because I | | | | leads to feel comfortable with you, to feel |
| know how to market myself and constantly come | | | | at ease that you'll be doing everything in |
| up with new and creative ideas to keep myself | | | | your power to do what they need you to do. |
| memorable in the eyes of my real estate | | | | They are paying YOU for a service. Make sure |
| leads. I'm remarkable because I'm not afraid | | | | you provide one. |
| to work 60, 70, 80 hour weeks if I need to. | | | | |
| I'm remarkable because I find opportunities | | | | As an agent, you should be a resource for |
| to collect real estate leads EVERYWHERE I go, | | | | your real estate leads. That's what they need |
| whether for work, fun or family. | | | | and that's most likely why they were online |
| | | | filling out forms anyway - they need |
| I'm NOT remarkable because I make over | | | | information. You must be their resource not |
| $500,000 a year in real estate, but I make | | | | only to real estate information, but |
| over $500,000 a year because I AM remarkable. | | | | community information, employment |
| I'm memorable. I keep in constant contact | | | | information, etc. Set yourself up as an |
| with my real estate leads and my former | | | | authority of the area, and your real estate |
| clients. I am always sending small thank you | | | | leads will easily see the benefit of using |
| gifts, useful information or cards for | | | | you as an agent. |
| special occasions to my pipeline of real | | | | |
| estate leads. I am remarkable because I know | | | | I'm willing to do what it takes to prove |
| that this transaction is NOT about me or what | | | | myself to my real estate leads. If they're |
| I can do for my clients - it's all about THEM | | | | really excited about their kid's soccer game, |
| and what they NEED AND WANT me to do for | | | | I'm excited about it. If they're having |
| them. | | | | doubts about whether they can afford to move |
| | | | now, I sit down and go over the details with |
| Though I focus on real estate, the fact is, | | | | them as many times as it takes. Even if the |
| Customer Service is lacking in most | | | | outcome is that they believe it smarter to |
| industries of the United States. People now | | | | wait another 2 years to list, I will stand by |
| expect mediocrity, if not downright bad | | | | them on that, and continue to provide them |
| service. Other industries may be able to get | | | | with information they need over the next 2 |
| away with it. Real estate agents CANNOT. | | | | years. As a matter of fact, I'm throwing them |
| Buying or selling a home is one of the | | | | right back in my pipeline of real estate |
| biggest decisions in a person's life and they | | | | leads, and I'll be giving them a call in 2-4 |
| DO NOT want a mediocre agent. They want a top | | | | weeks time, just to say hello and ask how |
| producer, a remarkable agent. | | | | little Jimmy's soccer game went! I'm also |
| | | | going to send them a $10 gift card to Dairy |
| Agents need to always keep that in mind. Too | | | | Queen to take him out after the big game. |
| many have the wrong attitude about their real | | | | Why? Because I'm remarkable, and real estate |
| estate leads and converting them into | | | | leads want remarkable agents! |
| clients. They think that they're doing these | | | | |