| CPA's and accounting organizations offer very | | | | that spending for advertising and marketing is |
| important and valuable services to all size | | | | necessary for businesses to acquire new |
| businesses. Small business owners, as well as | | | | customers. Though, many businesses tend to see |
| major companies and corporations, depend on | | | | advertising as the only means to gain new |
| their and expertise. This is particularly true during | | | | customers and grow already narrow profit |
| tax season. | | | | margins. |
| As federal, state and local governments require | | | | Often overlooked is the tremendous value lying |
| businesses to maintain accurate and timely | | | | dormant in your uncollected past due debt. It |
| financial reports and statements, most | | | | should also be mentioned that when taking in |
| organizations rely on accountants to prepare | | | | account your past due debt, you'd have to almost |
| these reports. | | | | double your new business volume just to break |
| Yet, while helping their business customers be | | | | even. |
| more profitable, it's very common for CPA's to | | | | It is far less expensive, with more predictable |
| have to deal with cash flow problems of their | | | | positive results, to outsource to a debt collection |
| own, with past due receivables from some of | | | | agency your unpaid accounts receivable. Monies |
| their delinquent business customers. This is | | | | recovered here can yield much greater net profit |
| particularly true during the very frenzied and busy | | | | to your accounting business. Spending capital on |
| tax season. That being the case, CPA's can | | | | advertising, while ignoring your past due debt is |
| greatly improve their cash flow by hiring outside | | | | not spending smart dollars. |
| collection agencies. | | | | Adding Value For Your Business Client |
| The Depreciation Of Money Over Time | | | | Businesses are always looking for new ways to |
| As a CPA, you're very aware that past due, | | | | save money and cut their costs.. As their CPA, |
| uncollected money from services already | | | | you can show additional ways to save, advance |
| rendered decrease in value as more time passes. | | | | cash flow and advance your clients' financial |
| To generate new business requires spending | | | | bottom line. |
| exponentially more in advertising and marketing, | | | | By impressing upon them the need to quickly turn |
| than it does to collect from your late and | | | | over non-performing delinquent receivables after |
| non-paying clients. | | | | their internal efforts have proven unsuccessful, |
| Turning over delinquent, non-paying receivables to | | | | you can show them the cost savings in lost |
| debt collection agencies is a prudent and | | | | opportunity dollars, the depreciation of past due |
| reasonable business decision. Since they are | | | | receivables over time, as well as the savings from |
| experts in collecting past due accounts, they are | | | | the additional staffing, resources and time needed |
| better equipped with the resources, equipment | | | | to continue to pursue bad debt internally. |
| and professionals. And they can do it at a much | | | | You can also show your customers the increase |
| lower cost than can be done in your company. | | | | in your own cash flow and operating |
| Any time spent on activities outside of your core | | | | efficiency.Showing your business customers how |
| competencies, is profits-robbing for you. | | | | to further save money and increase their |
| Grow Your Profit Margin Without Acquiring New | | | | business bottom line will put you in even better |
| Customers | | | | standing with them. It also makes you stand out |
| As previously stated, you know how costly it is | | | | from others in a very competitive market who |
| to draw new customers. Its common know-how | | | | similar accounting services. |