| The corporate leadership of almost every home | | | | methods if they join you. |
| based business, direct sales business, or network | | | | 4. The friends and relatives on that list who know |
| marketing business knows the value of having a | | | | you best will know that you are a beginner at this |
| website. What is unbelievable is how most of | | | | and it would be a huge risk to join you in a |
| them not only do not teach their representatives | | | | business and you are a beginner who may have |
| how to use the Internet to build their businesses, | | | | never even owned your own business. When |
| but even discourage it. However if any company | | | | people join others in business they find leaders or |
| has a website they are using the Internet for | | | | experts and join them because they need |
| marketing even if it is accidental. | | | | someone who knows what they are doing. |
| Nearly every home based business's company | | | | 5. Being a beginner and probably with a false |
| asks sponsors to teach "old school" business | | | | sense of the work involved and the amount of |
| building techniques that were used before the | | | | time and money needed to succeed and with no |
| Internet was invented. The first task of every | | | | proper marketing training most people get a little |
| new sign-up is to start building a "warm list" which | | | | desperate and start chasing and trying to |
| is a personal contact list. They even give you a | | | | convince their friends causing them to avoid you |
| memory jogger to help you remember every | | | | and putting you in the NFL club (No Friends Left). |
| possible contact you ever had. | | | | 6. The average numbers of those who will sign up |
| There is a principle in marketing called attraction | | | | in this industry is around 5% of all those you |
| marketing that would instruct you to never use | | | | contact. That means your personal contact list is |
| such a list as your prospect pool. Not only would it | | | | very limited considering the number of people you |
| be a waste of time but it could be the beginning | | | | will need to approach to get enough signed up to |
| of the end of your career in this industry. Here | | | | earn a decent check. |
| are 9 reasons not to use this strategy and why | | | | 7. Often your sponsor will offer to help you with |
| attraction marketing would be used instead. | | | | approaching your people because he knows the |
| 1. When you use that memory jogger you will be | | | | chances of YOU sticking around are only about |
| putting names on your list from years ago. Many | | | | 3% and he wants to work through your list in |
| of those people have probably moved away and | | | | case some of those can make it. It is a complete |
| many of the women will have married and | | | | numbers game to them. Sign up as many people |
| changed their name making it impossible to find | | | | as fast as you can and hope some of them stick. |
| their phone numbers. | | | | 8. Some of the people on your list may not even |
| 2. Some people you know may not be in a | | | | be friends and could be neighbors whose kids |
| position to take advantage of your opportunity. | | | | have rolled or egged your home. Why would you |
| Timing is pretty important here and some will be | | | | want to present them with a potential gold mine? |
| in the middle of a divorce or on unemployment or | | | | 9. There are many people who are not open to |
| sick or any other of a number of reasons. Time | | | | the industry in any way and the numbers bear |
| spent chasing these people down will be a | | | | this out when you consider only about 5% of |
| complete waste of your time and time is | | | | those you contact will sign up and that is after |
| important since you can't ever get wasted time | | | | you get good at your new job. |
| back. | | | | Attraction marketing would teach you how to |
| 3. Any marketer worth their salt would never try | | | | position yourself where those looking for what |
| to market a product, service, or opportunity to | | | | you have can find you. Your army of ads would |
| anyone who did not show an interest first. When | | | | be like your products on shelves. Your system |
| you approach someone with your offer it is | | | | would run 24 hours a day and it would potentially |
| similar to a street corner watch salesman. You | | | | make hundreds of presentations each day for |
| are suggesting to every prospect that they will | | | | you. |
| have to use the same second-rate marketing | | | | |