| world of today when everything runs on | | | | defined objectives makes them popular amongst |
| technology, none of us are spared. Lets live | | | | their esteemed clients. Their main competencies lie |
| through nostalgia and remember those days when | | | | in the following: |
| a writer would pick his pen, a clean sheet of white | | | | Web Strategy: From analyzing to planning, |
| paper, sit in a cozy corner of his house and write | | | | executing and monitoring, this company performs |
| down his thoughts as he sips on the hot coffee. | | | | all tasks well. |
| The age, however, is different now. | | | | Requirement mapping and as-is analysis |
| Today’s generation, and I don’t just | | | | Strategic Planning |
| refer to the youth, but everybody, has become | | | | Defining objectives and ROI Goals |
| so tech-savvy that if anyone of us were to write | | | | Online Media Planning & Campaigning |
| 2 lines on a given topic, the first thing we would | | | | Strategic Partnerships & tie-ups |
| do id get on the net and start google-ing. What | | | | Performance monitoring &Analysis |
| Next? You have all the information right before | | | | Usability Design: Be it CRM Application or your set |
| your eyes and all that you’ll now have to | | | | top box interface, Hinduja Interactive gives you a |
| do is rephrase these sentences and jot them | | | | scientifically designed user interface |
| down. But is this easy? Here comes in creativity. | | | | Accessibility Design |
| Imagine a world where there is no Internet, no | | | | Interface Design |
| television or radio but even then, there is loads of | | | | Navigation |
| creativity. As you walk by a McDonalds, you see | | | | Usability testing outsourcing |
| a group of people enacting an act that ultimately | | | | Section 508 compliance |
| turns out to be an advertisement for the | | | | Creative: From design to content, their strengths |
| restaurant. Sounds weird? Then imagine a day | | | | lie in all |
| when you watch television without | | | | Alignment of Brand Strategies |
| advertisements, you visit the Internet and find no | | | | Concept Creation |
| banners or mailers, no promotions, nothing that | | | | Copy Writing & Copy Editing |
| informs you about the world outside. Scary? This | | | | Print/Web/Rich Media/TV |
| just proves how interlinked and connected is | | | | Visual Design: Their pictures speak a thousand |
| technology with creativity. In the world of today, | | | | words |
| when everything is extremely advanced and our | | | | Interactive Design |
| lives run on technology, creativity can also be | | | | Visualization |
| best shown only through advanced techniques. | | | | Layouts |
| This world of amalgamation of Creativity with | | | | Corporate Identity |
| Technology has given birth to what we now call | | | | Animation |
| Interactive Media. | | | | Technology: Their quality certifications and |
| Interactive Media refers to the media that allows | | | | standardized approach ensure more predictability |
| active participation from the end user. Any form | | | | and robust solutions that are customized to our |
| of interface between the audience and the | | | | client’s requirements |
| medium can be considered interactive. This form | | | | Business Analysis |
| of media is not just limited to electronic media or | | | | IT Planning |
| digital media. New Media art, Interactive | | | | Security Consulting |
| Advertising and video game production are also | | | | Solution Architecting |
| areas that deal with interactive media. We have | | | | Application Development |
| learnt a law in economics that says, as the | | | | Package Implementation |
| demand increases, supply also has to increase. | | | | System Integration |
| The audiences today are addicted to the | | | | Software Quality Assurance |
| Interactivity that tags along with Media, thus we | | | | Maintenance & Upgrades |
| have more and more interactive media houses | | | | Digital Television: One of the most interactive and |
| emerging in this industry called Media & | | | | challenging media to work |
| Communication. One such well renowned company | | | | DTV Architecture |
| in India is Hinduja Interactive. | | | | Requirement Analysis |
| Hinduja Interactive is a full service interactive | | | | Implementation Planning |
| communications company that not only builds | | | | Value Added Services — PPV/VOD/NVOD |
| brands but also retains them. From hospitality to | | | | PVOD |
| Insurance and finance, this company welcomes all. | | | | Interactive TV |
| Their bunch of creative team and strategists | | | | Content Repurposing & Storage |
| blend along with the technology specialists to | | | | Digital Rights Management (DRM), Digital Asset |
| create state-of-the-art work. Their ability to | | | | Management (DAM) |
| innovate and conceptualize, to come up with new | | | | Knowledge Management: Innovations are a way |
| ideas that solve business problems and achieve | | | | of life at Hinduja Interactive. |