| Knowing What You Want and Need is the Best | | | | First, make business gift giving an important part |
| Place to Start. | | | | of your business building strategy. Consider it an |
| When it's time to do your holiday business gift | | | | important opportunity to establish or develop your |
| shopping, where and when do you begin? Some | | | | business network and relationships. Everyone likes |
| people are naturally better at planning ahead than | | | | to be acknowledged and appreciated; what better |
| others. We all have our own styles and | | | | way to achieve this than by giving a gift where |
| preferences. Whatever works best for you is | | | | no reciprocation is required or expected; with that |
| perfectly fine as is. For those of you that may | | | | goodwill intent, trust and loyalty are more likely to |
| prefer to have some additional guidelines or | | | | be established. |
| suggestions to follow, let me offer a few. | | | | |