Cross Functional Sales Training

Introduction: The Challengemanagement group and the viaLearning team.
A leading global provider of consulting, outsourcingIn each of the training scenarios, the consultants
and investment services wanted to improve theview a client dilemma through the eyes of a
way their consultants worked together across theconsultant. At each decision point, there was an
business units and geographies. By leveraging theopportunity to provide insight into how each
full breadth of expertise across the organization,course of action would yield different results. As
the company felt that they could increase theirthe learners made choices, the scenarios unfold to
ability to deliver more complete solutions to theira conclusion of no revenue, partial revenue or
clients.100% revenue depending on their actions. If they
The company identified web-based training as onechose a sub-optimal path, the opportunity would
of the ways to support the attainment of thisbegin again, taking a different course of action.
goal. The web-based training program would focusThe exercise was designed to simulate reality and
on educating consultants on other practice areas.therefore help the team make better decisions
The firm recognized an investment in a trainingfor maximizing opportunities. The chosen scenarios
program would significantly contribute to therepresented global, cross-business opportunities.
growth and profitability of the overall organization.Results
The primary audience for the web-based trainingThe consultants who participated in the
was the company’s senior consultants whoweb-based training recognized the complexity of
lead their lines of business. Realism and accuracybuilding such a program. They were confident that
had to be balanced with depictions of complexthe training program would achieve the identified
processes and tools. Additionally, complex datagoals. The web-based program was seen as
needed to be presented in a digestible formatengaging and accurate, and viaLearning was
that engaged the audience.praised for doing an outstanding job of
SolutionviaLearning developed five, real-worldunderstanding their business and conveying the
examples to accurately depict the company, andcritical messages in a way that would maximize
the hypothetical clients. Accurately capturing theopportunities and improve overall client
real-world examples required a global team ofsatisfaction.
experts including the company’s global