| Time and time again I examine the Online | | | | maybe I spend $10 to get a job worth $50, but if |
| Marketing Services available for website | | | | I spend $50 p/week then I should have no |
| marketing and as an experienced internet | | | | problems making an extra $200 p/week for this |
| marketer myself I must say that consistently, | | | | service. Talent agency: Finding new Modelling talent |
| Google's AdWords PPC campaigns perform better | | | | to start off my talent agency is highly targeted |
| for marketing specialized high value services and | | | | to my local area, when I'm feeling more confident |
| products then many of the small business | | | | I can use PPC to test ideas like this to see if I am |
| marketing options available but you must | | | | getting any traction from the site as it's |
| understand how this online advertising works. I | | | | presented. Video Production and video marketing: |
| use many Online Marketing Services and | | | | This is one of the more challenging areas for PPC |
| techniques to market the most successful parts | | | | AdWords when you're actually marketing |
| of my business especially services delivered locally | | | | exclusively online services, because the market is |
| in Auckland, particularly CD and DVD Duplication | | | | competitive, however I still want the opportunity |
| services and Colour Printing and Copying Services. | | | | to spend a small budget to get regular trashy |
| But I also use a number of alternative marketing | | | | traffic - super cheap clicks that can convert |
| techniques to market these small business | | | | through sheer numbers. If I can get 100 hits for |
| services - including posters, SEO Google rank | | | | $10 and sell a video for $97 each week it's still |
| building, blogging, video marketing, social media and | | | | highly profitable. |
| more. But there's no other way you can spend | | | | So do the math. Rather than making any effort in |
| $20 and guarantee a sale, and do it again and | | | | small business marketing at all why don't I just |
| again. This is the situation I am constantly faced | | | | stop being so cautious and spend the $120 p |
| with. Perhaps if the product or service you're | | | | week so I wouldn't have to worry about |
| delivering is unfamiliar to your audience then it will | | | | anything? |
| be hard to hook them in with the appropriate ads | | | | Let's compare: |
| but if your service is quite straightforward, | | | | I spend about 4 hours a week on article |
| competitive and well presented there's no way | | | | marketing and $25p/week on article submissions |
| Google ads PPC shouldn't work for you! Let's look | | | | alone. I also spend 2-4 hours p/week blogging. So |
| at some of the services and business I'm working | | | | if I just spent and extra $100 on AdWords, then |
| with at the moment: Children's entertainment: | | | | I would get at least 6 hours and $25 back. Yes it |
| With our pirate birthdays for kids, we only | | | | would be quite nerve racking to be spending $20 |
| wanted to increase our workload by 2 jobs a | | | | p/day in advertising but increased turnover |
| week. $20 p/week should do this. CD / DVD | | | | especially in DVD Duplication would be sure to |
| Duplication: Is already successful but a competitive | | | | keep weekly profits above $2000. It's important |
| market means that each click is expensive. | | | | to study and watch what's happening. Yes I |
| Though I already spend $20 p/week there's no | | | | spend more than twice as much on Colour |
| reason why I should do anything else but double | | | | copying as I do on pirates to get half the money |
| that to $40 even if it only increases jobs by a | | | | but with Colour copying I do next to nothing. For |
| couple per week that still an extra few hundred. | | | | the pirates, that's 2 exhausting hours! It's similar |
| Poster printing and Colour copying: Because my | | | | across the board really. But if $100 can make me |
| market understands exactly what they want and | | | | an extra $200 in 3-4 parts of my business I'll be |
| need a fast local service, it makes sense to be | | | | happy with Google AdWords management as my |
| aggressive with PPC AdWords in this area, yes | | | | main marketing strategy for 2010. |