| Mechanisms in e-commerce communication | | | | Online telephony is one of the best ways to |
| Internet is the best mode of interaction between | | | | communicate regarding business. It is the |
| businessmen and customers in present times. | | | | technology which is used to convert the voice |
| Buying & selling of products through the | | | | signals into data packets then these packets are |
| mode of websites is popular due to various | | | | transported to data network which is running an |
| advance technology oriented concepts. Online | | | | Internet Protocol (IP). Simply it is the technology |
| business is growing rapidly through various | | | | that let the customer to call by phone on the |
| software that help customers to ease the work | | | | same line which they are using for internet |
| of buying & selling activities. There are many | | | | connection. It helps in saving the cost of making |
| mechanisms are working in the field of online | | | | calls on basic telephone line for business |
| business like: | | | | communication. This is online communication |
| - Shopping cart software | | | | technology popularly known in the web world as |
| - Online e-telephony | | | | VoIP (Voice over Internet Protocol). |
| “Shopping cart software” is the | | | | Benefits of Online E-telephony |
| mode of online presentation of products for sale. | | | | - User is able to differentiate the calls as business |
| Shopping cart software provides visualization of | | | | calls, personal calls, or customer service calls even |
| products to choose, online payment facility, joint | | | | they are on same line. |
| selection of products in form of list, etc. Shopping | | | | - User can direct the calls to respective |
| cart software is the easiest way of doing | | | | departments and take automated orders. |
| shopping online by selecting all the goods in the | | | | - User can screen the callers without any |
| cart and pay once for all selected items. There | | | | information to caller. |
| are many features provided by this software like: | | | | - User can get forwarded calls from all over the |
| - Credit card acceptability | | | | world. |
| - Easy navigation system for the customers | | | | - No line busy problems. |
| - Customer account facility | | | | - Voice mails can be received on computer. |
| - Order management facility | | | | There are many more facilities can avail by using |
| - Web based administration facility | | | | e-telephony. That is how communication on the |
| - Flexible shipping & tax options | | | | internet is providing lots of facilities to ease the |
| - Built-in site optimization tools | | | | business complexities and raise profits by reducing |
| - Inventory management facility | | | | costs to business. |