Ethical Investing - Green Or Not, How Do You Choose?

As with most of the financial services industry,the financial services industry which would struggle
the need to be cynical with ethical investing iswith such an educated choice.
encouraged. The minute we were told that gasesA fund manager's role is simply to look at all the
from our fridges were hurting the environmentbest stocks in the market and buy them and
our bank accounts began the unleashing of themake you money. You invest 'x' and achieve a
taxes the like of which we have never seenspread across a wide range of stocks and shares
before. Easy come.that you would not normally be able to. Of course
To speak out about green or ethical investmentsyou have no way of knowing if each of the
is seen to be inappropriate. 'Why would you not60-100 stocks you have, all match your criteria of
want to protect mother nature' is the general'ethical' or 'green' so you rely on the trust deed of
tune, and so those with any wealth, or a car thatthe investment manager which will detail that.
matches that, will feel the wrath of simplified, butFunds will positively screen or negatively screen
effective marketing that governments havestocks. Positive screening focuses on companies
applied.developing alternative resources or technologies
Whether or not you believe in global warming orwhich will result in a lesser impact on the
climate change is a separate argument, one whichenvironment. They will also screen to look for
you might find very interesting, but this article willcompanies that support appropriate social issues
not cover that. However, a trip to iceagenow orsuch as fair payments for services or goods in
climateaudit, and a few hours reading, coupleddisadvantaged countries or education.
with the fact that no real improvements orNegative screening looks for companies that are
investments by global governments in theinvolved in 'things we wouldn't call moral, just or
essential infrastructure have taken place in thefair' such as armaments, tobacco, pornography,
last six years, despite the need, will leave youanimal testing, avoidance of alcohol for example.
much more balanced than you may currently beSome of the screening is very strong and
thinking.focused whilst others are not and you should
It is the dishonesty of some organisations inmake it clear to the financial adviser giving you
constantly filling our heads with inappropriate datainvestment advice what your key criteria is. It is
in search of their own profit that has been thenot unknown for example, for a fund to screen
cause of increasing cynicism - It is just as easyagainst pornography but not against armaments.
for some to prove global cooling and the reasonYour choice of fund however, should look closely
for it, as it is for others to prove climate changeat the management style of the manager, their
(interestingly used to be called global warming) andfocus and costs, whilst comparing the fund
the reason for it.performance - which you will find very interesting.
Either way, there is no doubt whatsoever as aAberdeen Ethical world for example is arguably
world that we are wasteful with our resourcesthe best global fund; yet its return over the last
and cannot continue with that in any measure ofyear is 4th decile in a sector where it is
sustainability so I'll leave the above melting potcompared against unconstrained investments.(1)
aside for another time as I focus on which fundsIts risk (measured by standard deviation) is 10th
you may consider.decile (worst) and its Sharpe ratio (basically the
To choose the better funds you might need topotential for return and is it worth that risk) is 7th
consider how they choose what to invest into.decile.
Ethical is a broad term, which, if we look at aIf this is the best global fund, ethical investors
thesaurus, means principled, moral, fair or decent.need to be aware how much bang they are really
That would be good enough criteria for me togetting for their buck.
invest into a fund but would be a bit vague for