| CEOs don't need more data to make good | | | | problem. There are at least five of them. |
| decisions - just better data. | | | | "C-level executives lack information not data. It is |
| That's what CEOs revealed in the 2009 | | | | far too easy today to provide data dumps to the |
| PriceWaterhouseCoopers' CEO Report, which | | | | business and have them search for that |
| reported more than 70 percent of CEOs say | | | | proverbial needle in a haystack. Our assumptions |
| they aren't getting the data they need to make | | | | of business value have to change," he said. |
| good choices; with 74 percent say they lack the | | | | "Anyone who attends management meetings to |
| information necessary to anticipate customer | | | | review sales, inventory, or costs, knows the |
| needs. | | | | issues all too well. The most common question |
| The problem, according to Arkady Kleyner, | | | | asked - âwhy are your numbers |
| Co-Founder of Intricity, LLC, a leading provider of | | | | different than my numbers?'". By fixing the data |
| Business Intelligence and Data Warehousing | | | | mess, companies can achieve a single version of |
| services and solutions, is actually not just one | | | | the truth. |