Foundation Relations - Is it What You Do Or Who You Know?

Many times in my work as a grant writer andyou put into your individual donors should be
consultant, I am asked by my clients to contact ashown to your foundation and corporate sponsors
foundation about potential funding. I am happy toas well.
do this; it is part of my job and it helps for me toWhile you can be very successful only submitting
directly ask the questions that will effect what Iun-solicited proposals, you are always playing a
write in the grant proposal, but I sometimesnumbers game. There are more good nonprofit
wonder if the client isn't missing an opportunity byprojects and program proposals than there are
making that connection directly.charitable dollars to go around. You will receive
By the same token, when I am first meeting withyour fair share of rejections along with the
a potential client, they often ask me if I havefunded grants.
good connections with any local foundations. I do,Where good relationships will help you is when it
I say, but then I think to myself that mypays off in trust. When a decision is close, being
connections are irrelevant; it's their connectionsknown as a reliable nonprofit that meets its goals
that matter.and is easy to work with can make all the
This all bring up the question of whether or notdifference.
having a connection inside a foundation is moreEven better is when that relationship pays off
important than what you put in your proposal.with the foundation approaching you for a
Whenever I teach grant writing or nonprofitproposal before you approach them. While even
fundraising planning I am asked about thisan invited proposal is no guarantee of a grant, it
common assumption, and whether or not it isdoes start you out on much better footing.
true.But it is up to you to build that reputation and
It is completely wrong, I tell my students, havingthat relationship through dependability and good
connections won't get you funding. Except incommunications. Respect your foundation officer's
those situations where it does. Let me explaintime and only call with important questions, not
further.just to gab or to complain, and be sure to thank
Connections mean nothingthem for their time. Likewise, be available when
I can't even count how many times I havethey call you with questions about your programs
submitted an un-invited grant proposal to aor to find out what your issues are. Submit your
foundation based only on my research, withoutreports on time, using the format they provide,
having even one phone conversation or emailand don't ask for any special favors or
exchanged between us, and had that proposalextensions.
fully funded.Conclusion
On the other end of the scale, I have been inGetting back to the clients who have me make
situations where a well-known foundation wastheir foundation calls; they're not doing anything
wining and dining my co-workers and me, toastingwrong by outsourcing that job, but they are
us and what a great partnership we had, only tomissing a chance to get to know their funders
pull our funding two months later because of abetter.
"change in priorities."As for the clients who ask about my relationships
The bottom line here is that it doesn't reallyas a pre-requisite to hiring me: my relationships
matter how many friends you have on the inside.can only go so far. For long-term funding they
If your proposal is well written and clearlyneed to build long-term relationships, and those
identifies how it is in line with the funder's prioritiesmust be made from within the organization, not
you will be successful. If your proposal is not whatfrom an outside contractor.
the funder is looking for, or it simply isn't clearTo those students of mine who are new to the
what you want to do, you will fail. The bestnonprofit sector and the world of grant writing, I
connections cannot save a lousy proposal or onesay, don't despair. Build your resumes first, with
that is completely outside the guidelines.well-written proposals and successful programs,
Relationships are everythingbe yourself and be professional, and the
What I wrote above does not mean that yourelationships will develop in good time.
shouldn't try to cultivate good relationships withTo all of them I say, remember, connections
your funders. The same courtesies and attentionmean nothing: relationships are everything.