| This is the era of competition. To thrive in such | | | | Two, you can have 24/7 customer support in |
| an environment, you not only need an exceptional | | | | any time zone. When I buy something from a |
| product, you also need amazing customer support | | | | company, I don't want to be stuck with a |
| to back it up. I've heard of countless people who | | | | non-functioning product without any support, even |
| gave up on a company they'd patronized for | | | | if it be the middle of the night. With outsourcing, |
| decades just because of poor service. But the | | | | this becomes possible. |
| sad fact is that providing good customer service | | | | Three, with all customer support issues taken |
| is horribly expensive and can really bite into your | | | | care of, you can focus on your core product. |
| profit margin. One way of keeping the costs | | | | Since you don't have to worry about answering |
| down is through outsourcing. | | | | emails or phone calls, you can work on what you |
| Outsourcing as a phenomenon is quite | | | | really do best: your product. |
| misunderstood in the modern business world. Few | | | | Four, many (if not all) places you outsource to are |
| business managers understand it enough to take | | | | run professionally and have trained staff. If you |
| full advantage of it. To most, it means having a | | | | run an in-house call center, you will have to train |
| little call center in India or Phillipines. However, | | | | personnel, while if you outsource the whole |
| outsourcing is much more complex and can make | | | | process, you'll have to deal with none of that. |
| or break your business, unless you understand it | | | | But its not just enough to outsource; you must |
| fully. | | | | outsource to the right people. Good services don't |
| The advantages of outsourcing are pretty | | | | come cheap, and this is true with outsourcing too. |
| apparent. For one, you save tons of money since | | | | If you want the best, you should be expected to |
| the pay rates in third world countries is a lot less. | | | | pay the best possible rate. |
| You also save on infrastructure costs. | | | | |