| Internet is still growing; the number of websites | | | | a system. You will have to create a professional |
| on the internet is well over 100 million. If you are | | | | sales funnel, where you process all your clients |
| one of the many considering a work at home | | | | through a your own internet online marketing |
| business or maybe you have started a work | | | | factory. The factory is your tool for reaching |
| from home business, but you are struggling to | | | | your independence and financial freedom, you can |
| get the online business going - you have to get | | | | adjust the production line to suit your personal |
| your signs out there. You have to visible, if you | | | | requirements, but the input is people and the |
| are not visible you will have no business. | | | | output is orders. It is as simple as this. The |
| Consider the following situation: You have a shop | | | | factory is your personal tool to move up the |
| on the main street in a big city, selling the | | | | ranking's in Google and as you move up you will |
| products of your choice. A little down the street | | | | get more and more traffic to your website.More |
| you have a competitor, selling the same products | | | | and more traffic means more business, all the |
| and at the same prices. Everyday thousands of | | | | time the factory is taking care of the processing |
| people pass by the two shops. Your competitor | | | | of people and leads. You deal with the marketing |
| gets a log of people in the door, you get no one. | | | | and spend your time learning the process and |
| In order to attract clients you consider the | | | | getting the skills needed. |
| following: | | | | As you get better and move up up the rankings |
| - Lower the prices | | | | prepare for the traffic you may get. Google has a |
| - Introduce a loyal customer program | | | | lot of statistics on this. The statistics shows that |
| - Seasonal discounts | | | | based on yo ur position on the front page of |
| - Re-decorating the shopfront | | | | google you can expect the following results: |
| - Posters in the window | | | | Position # 1 will give you 42 % of the clicks |
| This should do the trick, right? | | | | Position # 2 will give you 12 % of the clicks |
| Sorry, but none of these actions will help you to | | | | Position # 3 will give you 8% of the clicks |
| get your business running. The main problem is | | | | Position # 4 will give you 6% of the clicks |
| that nobody notices your shop. A quick evaluation | | | | Position # 5 will give you 5% of the clicks |
| of the situation shows that your competitor has a | | | | Position # 6 will give you 4 % of the clicks |
| couple of signs out of the sidewalk, and this | | | | Position # 7 will give you 3% of the clicks |
| draws clients. So to get clients in the door, you | | | | The rest of the clicks are spread out on the rest |
| have to put up signs like your competitor is doing. | | | | of the listings. To get up there on the rankings |
| The internet works in pretty much the same | | | | securing business, you have to develop a |
| way. You need to get those signs out. A | | | | marketing strategy and implement it. This will take |
| beautifully designed website brings you nowhere, if | | | | time of course, as there is a learning curve |
| nobody can find it. On internet we also walk the | | | | involved. You have to learn the trade properly. |
| main street, but on the internet the main street is | | | | When you want to work from home, you have |
| called Search Engines. For your work at home | | | | to be just as professional in your marketing as |
| business to be visible you have to get the signs | | | | the big corporations if you want to move ahead |
| out on the Search Engines. To find signs we we all | | | | to independence and freedom. If you want to |
| use search engines like Google. Google finds signs | | | | make money you have be professional in your |
| on the internet and based on the quality of the | | | | approach and your execution. This applies to your |
| signs they give you a ranking in the search | | | | work at home business, this applies to anyone |
| engines. So Google is the "Show my sign machine" | | | | who wants to do online marketing. |
| where you have to be with your business. | | | | So, summing it all up, to get your signs out on the |
| When you start the process of getting a good | | | | main street of internet, you should complete |
| rank in Google you are down there somewhere in | | | | step-by-step the following: |
| the dark, deep down together with millions of | | | | *Build your social network |
| other websites. In order to get clients in your | | | | *Get your blog running |
| door, you have to improve your ranking. To get a | | | | *Find a "factory "for processing of people and |
| good ranking on Google, you will have to use all | | | | orders |
| the marketing tools in the book, and combine | | | | *Use tools to maintain and rise your rankings on |
| them in the smartest possible way. This is a | | | | the internet |
| complex task but if you get it right from the | | | | Internet marketing is not difficult, but as with any |
| start you will start moving up in the Google | | | | other trade you will need training and knowledge |
| rankings like a lift. I tested out just for fun a | | | | to improve your skills. Partner up with someone |
| slogan "To know makes a difference" and today | | | | who can lead the way for you and copy his |
| my blog showed up on page 2, first position in | | | | actions. Learn from the masters of marketing, |
| Google. Not bad after 14 days and 6 targeted | | | | correct your strategies as you move along and |
| articles about internet marketing. | | | | soon your work from home business will start |
| In order to get up the rankings you will have to | | | | looking like a business, generating sales and |
| learn some new skills and out them all together in | | | | securing a good financial position for you. |