Grow Your Recruitment and Staffing Company With Employee Retention

In today's labour market, increasingly employerswrote down the details of the Rolex watch
are recognizing the need to focus on employeeprogram. However, it would be a grave mistake
retention. Many industry experts have estimatedfor other recruitment companies to blindly copy
the cost of hiring an employee at 150% to 200%the Rolex watch program if they don't have the
their annual salary. Ironically recruitment andother pieces of the management puzzle in place
placement agencies are not immune to thesince they may be inadvertently creating a
pressures in the current job market. Despite thissystem where recruiters only stay for an
increasing focus on retention, not all placementexpensive watch. Obviously Hire Dynamics has
agencies have had success in retaining their topfound the right formula to hire, train, develop,
headhunters.recognize, reward and retain it's top recruiters.
We recently had the pleasure of meeting DanAnd their success in retaining their top
Campbell, the CEO of Hire Dynamics in Sanheadhunters is not simply due to the watch
Antonio where he spoke at the 2007 Staffingprogram since if their recruiters hated coming into
World Convention. Hire Dynamics provides staffingwork, they would not stay no matter how nice of
services through its 15 offices in Georgia, Nevada,a watch they receive.
and North Carolina. The company has beenHire Dynamics understands the value of retaining
recognized by Staffing Industry Report for threegood recruiters and has found their own formula
years in a row as one of the fastest-growingfor retention. Good recruiters not only make their
private staffing companies in America, and by theshort-term sales targets, but also build long-term
Atlanta Business Chronicle as one of the bestsuccess for your recruitment and staffing
places to work and one of the 50 fastest-growingbusiness. Retaining good recruiters means you
private companies based in Atlanta. Hire Dynamicssave the cost and effort associated with hiring
started in 2001 with seven employees, 37 clients,and training new staff. The other benefits include
and 1 million in debt. Last year Dan's recruitmentbuilding long-term relationships with your
and staffing agency exceeded $50 M in revenues.employers and candidates. By having your
The secret to his success is keeping his toprecruiters stay with your company, you have a
headhunters happy.better chance of that they will get to know your
In San Antonio, Dan spoke about employeeclient's unique culture, specific needs, and so on.
retention as the key to success in growing hisLikewise, recruiters that stay with your company
recruitment and placement agency. He sharedwill get know your candidate's career goals,
several interesting ideas on how he retains his toppreferences and values. All of this means making
recruiters. One such idea involves giving anbetter matches, providing a better service and
employee a Rolex watch upon his or hergaining a competitive advantage in the recruitment
five-year service anniversary. On day one, newand staffing market.
recruiters at Hire Dynamics are asked to browseIn summary, the lesson here is not so much a
a catalogue of Rolex watches and select a watchlesson in how to choose the types of service
of their choice. After the employee makes his oranniversary gifts that you give to your
her selection, a picture of that watch is thenemployees as much as a lesson in upper
placed at the employee's workstation.management embracing retention as not just a
Management then explains to the new employeeprogram but a key strategic initiative. Just as the
that the watch they chose will be theirs uponvalue of the watch to the new employee is not
their 5-year service anniversary.simply as a watch but as a symbol to them of
While Dan spoke, the owners and managers ofthe employer's brand promise.
recruitment and placement agencies frantically