Growing Your Business and Your Bottom Line Through Minority Certification

Are you leaving money on the table? If you are aDevelopment council called the New York City
business owner who is a woman or a member ofFast Track Certification
a minority and you have not become certified asAs posted on their website, "The New York
a Minority or Women-Owned Business Enterprise& New Jersey Minority Supplier Development
(known as M/WBE), you may be missing out onCouncil, Inc. ("The Council") and the New York City
opportunities.Department of Small Business Services (SBS) are
Reasons to Become Certifiednow promoting "Fast Track certifications" that will
Why do you need certification? Well, maybe youenable Council-certified suppliers to increase their
don't. Certification lets others know that yourcontracting opportunities in the public sector. The
company is what you say it is-a minority and/orCity and The Council signed a Memorandum of
women-owned business. Chances are yourUnderstanding (MOU) in an effort to increase the
average customer is not going to ask you forcertification of minority-owned businesses. Under
certification. Certification is required, however,the agreement, businesses certified by The
when you want to do business with companies orCouncil as a Minority-Owned Business Enterprise
government agencies that have supplier diversity(MBE) will receive expedited approval of their
programs and want to ensure a level playing fieldcertification applications with the City...
for women, minority, or disabled-veteran ownedCouncil-certified suppliers will have greater access
businesses. While you may not have consideredto contracting opportunities, better preparation to
this as an avenue for your business, you will wantcompete for City contracts, and extra navigation
to be ready to seize an opportunity, should onein the public procurement process. "
arise.This partnership is great news for a small business
M/WBE Certification will also give you the ability tolooking to expand its opportunities. Many such
expose your business to potential customers thatopportunities exist, but be sure to ask the
you may not have considered nor had access tocertifying agency where the certification will be
before. Many of the qualifying agencies createrecognized and question the companies providing
meet-and-greet opportunities, directories andopportunities what certifications will be accepted.
notify you of upcoming opportunities. This aloneBe sure to do this before making a commitment
makes the sacrifice of time and minimal fees,to become certified with any agency as many
when going through the certification process, wellfees, if required, are not refundable.
worth it.Getting Help
Certification RequirementsThe process of applying for M/WBE Certification
In order to be eligible for certification, the basicmay be daunting for some. It may require more
requirements are:focus and time than you are able to spare, but
" The business must be at least 51 percentdon't give up. There is a tremendous amount of
owned, controlled and actively managed byassistance available for you on both a free or fee
minority group members (Native American, Black,basis. Each agency provides its own sources of
Hispanic, Asian- Indian, Asian-Pacific, Aleut, Eskimo,assistance. In New York City at the official
or Native Hawaiian)website, you can find applications, help documents,
" In business for at least one yearemail addresses and contact numbers for
How long is my certification valid?assistance. They also provide monthly training
Recertification practices, as well as fees, varyseminars where you can get help from trained
according to the certifying agency. For example,certification specialists for free.
the state of New Jersey requires recertificationTo get help and information on M/WBE
upon your one-year anniversary. However aftercertification in your locale, begin with your city and
that first recertification, your status is valid forstate government. Check their websites or call
five years provided you submit your supportingfor help. Your local libraries will be able to assist as
documentation by your anniversary date eachwell. The internet is a cornucopia of information.
year.Use any of the various search engines such as
Certifying AgenciesGoogle ( and Yahoo ( Changing the word phrases
Choosing a certifying agency should depend uponas you search, i.e. minority certification, mbe
your type of business and the opportunities youagencies, or minority business opportunities, will pull
want to seek. Your city and state governmentup different results giving you a wider array of
offices have certification processes, help andinformation.
opportunities. There are a myriad of otherThere are also tremendous local organizations that
agencies as well such as the NY/NJ Supplierare ready and willing to give you assistance. Begin
Development Council (formerly known as the NYwith the Small Business Administration and their
NJ Purchasing Council). As per their website, "Thelocal arms known as SBDCs or Small Business
Council strives to expand business opportunitiesDevelopment Centers, often times located within
for minority-owned suppliers by linking them withthe city colleges ( Your local library is a
purchasers in the public and private sector. As antremendous resource as well.
advocate for both its suppliers and corporateThere are times when all you need is someone to
members, The Council fosters relationshipspull you through the process. An executive,
between corporate decision makers and targetedadministrative or virtual (remote) assistant can
minority suppliers."work wonders in this area, from researching the
Are All Certifications Recognized By All Agenciesqualifying agencies and fees to helping you to
And Companies Seeking M/WBEs?complete each step of the application. Choose
With all these certifying agencies, you may wantsomeone thorough and detailed because a
to know if all agencies and companies recognize alldetained application can cost you time, money and
certifications. The short answer is not necessarily.missed opportunity.
You must check with the requesting agency orIf you are qualified for certification and you don't
company.get this done you've left money on the table,
For example, in New York there is an agreementpossibly thousands of dollars or more. Can you
between the NYC Department of Small Businessafford not to become M/WBE Certified?
Services and The NY/NJ Minority Supplier