How Services Market Place Helps You Build Your Small Business

With the evolution of technology especially videopainting businesses
in the internet there are many new businessWinning Bidder: Service provider with the lowest
models emerging in the internet. Services marketcost to execute the Service need - Peach Painting
places are very smartly using this video platformCompany
to promote this new business model. Like howQuote: Fee charged by service provider under
Borat used you-tube to market itself, servicesmethod 1(invite quotes) Fee charged by various
market places are using video in a completelyhome painting businesses
different way to promote themselves creating aSBO: Small Business Organization
win win situation for both service providers andDetailed Description with an Example Bob can
service seekers.process his Service need in two different
As E-bay is for items, iGanit is for services. iGanitmethods @ iGanit.
is an online auction market place primarily forMethod1-Invite Quotes - In this above example
services businesses. Consumers who needBob visits [ registers @ iganit.com, pays a small
services can post their need for a specific service.listing fee and posts his service need explaining
Small business organizations(SBOs) that providethe service need in detail if necessary including
services can bid or offer quote and winphotographs of his home. He also mentions any
consumers' business.terms such as pay only by credit card and he
Big corporations that offer certain services usealso mentions a deadline - end date and time
TV advertising to invite consumer attention andbefore which all the quotes need to be submitted.
get business. But do they deliver on what theyVarious service providers look at this listing and
promise?, everything sounds very rosy in theoffer bids/quotes to complete this service need
advertisement but when it comes to reality it is aBob gets quotes from service providers, various
different story. But there are SBOs who do ahome painting businesses. Bob also can see the
great job but do not get the attention theyrating of service providers. Based on the two
deserve. And SBOs don't have that advantage offactors Bob chooses the best service provider
advertising instead have to use word of mouth toand does business with them.In method 1 quotes
invite consumers' attention and get more business.offered by various service providers are visible
iGanit is primarily aimed at creating a level creatingonly to Bob, the service providers cannot see
a level playing field by helping SBOs get moreeach others quote.
business using an internet based feedback ratingMethod2-Invite Bids - In the above example Bob
system and consumers get the best bang forvisits [ registers with Then Bob posts his service
their buck and hence creating a win win situationneed explaining the service need in detail if
for both the consumers and SBO.necessary including photographs of his home. He
By the same token SBOs do not have hugealso mentions any terms such as pay only by
expense for TV advertising and hence can passcredit card and most importantly a deadline - end
those savings to the consumers.date and time before which all the bids need to
As any sales man knows, nothing is morebe submitted. iGanit charges a fee to Bob as soon
powerful than a good referral by a satisfiedas a single bid is placed for the service need.
customer.iGanit helps SBOs to record thoseBob gets bids from service providers various
referrals @ [ and use those referrals as a tool topainting businesses. The bidder with the lowest
win more business. The more referrals an SBOvalue wins the service need and Bob does
gets, higher the SBO's feed back rating is, thebusiness with the lowest bidder.
more reputed the SBO is and hence moreIn method2 the bids offered by various service
consumers want to do business with thatproviders are visible to other service providers
SBO.iGanit predicts after looking at the evolutionand Bob. This will create competition among the
of online click and mortar industry that sell varietyservice providers to win Bob's business hence the
of products over the web, the same is going toservice providers will lower the price to win Bob s
happen for services industry. So for SBOs thatbusiness resulting in Bob getting the best deal.
want to make effective use of iGanit, iGanitFeedback Rating. Let us say Peach painting
recommends that SBOs' make iGanit theirCompany (PPC) won Bob's business and PPC
primary front office and invest as less in physicalpaints Bob's home. Bob is very happy with the
infrastructure like physical office and primarilyjob that PPC did and hence Bob leaves an
drive their businesses from [excellent rating for PPC in the website
Terminology Service Seekers: Consumers -Later consumers can look at PPC's rating and
Anybody who need services, for example Bobmay decide to do business with PPC even though
needs to get his house painted. His home is a twoPPC's quote may be higher.
storey home of area about 2400 square feet. HeDirectory of Service Providers - Service providers
would like to find a service provider that can do acan also get registered and opt to receive e-mails
good quality painting job on his home for awhenever a new service need is posted in their
nominal fee. Bob is a service seekercategory of business. PLC's competitor Roswell
Service Providers: People who provide thatPainting Company (RPC) heard about this PPC's
service, For example all the home paintingbusiness with Bob and can register with iGanit to
businesses in Bob's areaget notifications as soon as a Home painting
Service Need: The service that people need. Paintservice need or any other home related service
Bob's home is the Service need hereneed is posted so that RLC can also bid/offer
Bid: Fee charged by service provider underquote to win business with consumers like Bob.
method 2(invite bids) - Fee charged by various