| With all the millions of sites present on the web, | | | | they should choose you instead oflaunching an |
| one would thinkany talented web designer would | | | | amateur site. You'll find that the owners that opt |
| have a stream of never-ending clients. | | | | forprofessional design take their business seriously |
| More often than not, web designers discover they | | | | and are often easierto work with than those that |
| are entering a highlycompetitive industry where | | | | expect great design for free. |
| their primary competition are businessowners | | | | Attracting business owners to your site can be |
| themselves, who, armed with a software | | | | difficult. Most likely,your new clients will come |
| program or two, oftenbrave the world of web | | | | because they've visited your site time andtime |
| design on their own. The results are oftenscary. | | | | again. Make sure your site offers content that will |
| Professional and skilled designers must position | | | | facilitaterepeat traffic. Below are some tips to |
| themselves insuch a way that other small | | | | keep a continuous flow oftraffic to your site: |
| business owners realize how important it isto | | | | - Offer free advice on your web site. |
| present the best visual presentation to their | | | | - Offer templates for those unlikely to spend |
| prospective customers. | | | | money on a customized site. |
| With all the millions of sites present on the web, | | | | - Offer free graphics, such as buttons or images. |
| one would think anytalented web designer would | | | | - Offer complementary small business services. |
| have a stream of never-ending clients. Moreoften | | | | - Offer affordable package ideas for financing. |
| than not, web designers discover they are | | | | Building relationships is important in service |
| entering a highlycompetitive industry where their | | | | businesses butparticularly for web design |
| primary competition are businessowners | | | | businesses that must prove they arereliable as |
| themselves, who, armed with a software | | | | well as qualified. In order for you to build an |
| program or two, oftenbrave the world of web | | | | establishedsolid client base that will continuously |
| design on their own. The results are oftenscary. | | | | come back and refer others,they must feel they |
| Professional and skilled designers must position | | | | can trust you. Do good work, be as helpful as |
| themselves insuch a way that other small | | | | youcan, and think past business. |
| business owners realize how important it isto | | | | If you follow the tips above and you are still |
| present the best visual presentation to their | | | | having troubleattracting new clients, reevaluate |
| prospective customers. | | | | your own site design. Are therespecial discounts |
| The key for new web designers is not becoming | | | | you can offer? How strong is your portfolio? You |
| frustrated with what isan inevitability for those of | | | | maywant to talk with other professionals and |
| us that target other small businesses-small | | | | have them review your site. |
| business owners will often forgo your services to | | | | Another great option is to complete three to |
| save and moreoften than not the results are | | | | seven products fornon-profit organizations that |
| either disastrous or just sophomoric. | | | | interest you. These pro-bono projectscould help |
| Instead, form a solid marketing plan to attract | | | | you build your portfolio and provide credibility to |
| new clients and toconvince business owners why | | | | your newweb design business. |