| Email autoresponders give you an excellent way | | | | Use your autoresponder to deliver your first email |
| to put your marketing on autopilot. The reality in | | | | immediately after your subscriber signs up. Then |
| online marketing is that 98% of your visitors will | | | | plan on sending an email to your prospect at least |
| leave your website without purchasing or making | | | | 1x per week. Don't be shy. Your prospect is |
| contact. Setting up an autoresponder loaded with | | | | looking for information. The company that |
| riveting "second chance" emails will steer your | | | | provides it will win. Period. Keep yourself in the |
| prospects back to your website and hopefully to | | | | game by staying top of mind with frequent and |
| a closed sale. | | | | helpful emails. |
| Here are 3 tips that will jumpstart your | | | | #3: Mix "Educational" and "Promotional" Emails |
| autoresponder strategy: | | | | I recommend that 80% of the emails you send |
| #1: Create Ethical Bribes with Lead Magnets | | | | be purely educational and helpful. Although an |
| Web visitors are getting more protective with | | | | aggressive email program is effective, you don't |
| their email information. In order to collect email | | | | want to burn your list out with constant offers |
| addresses, you will need to craft "ethical bribes" | | | | and promotions. |
| that are hard for your visitors to resist. Creating | | | | Put these ideas into action and you will |
| Lead Magnets are an effective way to educate | | | | immediately add leads to your pipeline that would |
| your prospects about your service, offer helpful | | | | have vanished before. Spend the time to create a |
| information while getting valuable email addresses. | | | | valuable "Lead Magnet" and then follow-up with |
| Lead Magnets can be as simple as 10 page Special | | | | your contacts with great info early and often. The |
| Reports, 10 minute videos, or a multi-part email | | | | beauty of this system is that your autoresponder |
| course. | | | | will continue to sales effort on autopilot. |
| #2: Email Quickly and Often | | | | |