| After Google, YouTube is now apparently the | | | | Nothing flashy is need to make a video to market |
| most-used search engine in the world. YouTube | | | | your website. Personally I used a cheap digital |
| now allegedly sees more searches than either | | | | camera and just basically spoke into the lens. For |
| Yahoo or MSN. I think that's amazing. And I also | | | | YouTube ensure your videos don't go over 10 |
| think it is an amazing opportunity for those of us | | | | minutes in total length. Personally I pretty much |
| who want to increase traffic to our websites. | | | | read some of my more popular articles and tips |
| But does YouTube really represent a realistic | | | | so I was able to reuse much of my existing |
| option for increasing traffic to your site? Last | | | | content rather than having to create plenty of |
| year I set out to test this very theory because, | | | | new content. |
| frankly, I was a little cynical. My own suspicions | | | | I literally took an article that was generating |
| were that most of these searches were from | | | | traffic and then read it to camera. |
| teenage kids looking for clips of their favourite | | | | Upload The Video |
| bands or stupid stunts and I doubted that | | | | Sign up for a free YouTube account if you |
| YouTube could be effectively harnessed for the | | | | haven't already and you will find how easy it is to |
| sake of marketers. | | | | upload the video. All you need to do is to locate it |
| So I created a small number of short (2-5 minute) | | | | on your computer and press the upload button. |
| videos on a topic related to one of my websites | | | | Once the video is uploaded the final step is to |
| and published them to see what happened. | | | | name it correctly. As you are basically reusing the |
| And I must say that the results truly impressed | | | | content of an existing article, use the article title |
| me. People were finding my videos either in | | | | as the title for your video and include a link back |
| YouTube itself - or on Google which tends to | | | | to your website in the description. |
| rank videos highly - and then watching my videos. | | | | That really is pretty much all there is too it. I |
| Over a few months, thousands of people | | | | recommend doing a number of these videos as |
| watched them and a decent number then clicked | | | | they can be a little hit and miss and the more you |
| on the link pointing to my site. | | | | have out there the greater the difference will be |
| As a result I saw a marked increase in my traffic | | | | to your traffic levels. |
| as a result of this experiment and it really turned | | | | One final tip is to enable comments on your |
| me on to the possibilities. | | | | videos in your YouTube account as I have found |
| So how difficult is it to harness the power of | | | | a surprising number of people are keen to ask |
| YouTube? Honestly, the answer is not very, and | | | | questions about the videos I have uploaded and |
| I'd to tell you exactly how I did it in the hope that | | | | this can also be a good way to lure people back |
| you too can benefit from the power of online | | | | to my site by explaining that the answer to their |
| video. | | | | questions is at this page or that page on my site. |
| Making The Video | | | | |