Keeping a Strong Vendor-Client Relationship

The relationship between vendor and client inteam.
offshore outsourcing is described as a rocky3. Build up your vendor's ego (read corporate
marriage. But industry experts liken the stages ofreputation). Work with your vendor in building up a
offshore outsourcing to the seven phases of astrong reputation. You can give them honest and
broken marriage: courtship, wedding bash, costlywell-timed feedback when it's needed. Look at it
honeymoon, cohabitation quirks, minor irritation,this way: You invest in your vendor in the same
major frustration, and finally, divorce.manner you invest in your local team. The only
A failed vendor-client relationship is like a brokenlimit is knowing when to hold back--you don't want
marriage. But if your vendor keeps you satisfied,to totally depend on your vendor nor to
the thought of changing him already hurts.overshoot your investment in them.
Unlike marriage you don't need a marriage4. Use your vendor as a referral. When you and
counselor to fix a souring offshore outsourcingyour vendor have been working for some time,
partnership. If your offshore partner isn't happyyou've surely gained each other's trust. And from
about how things are going between you, how dothis trust comes many opportunities that the two
you keep him happy? Let us count the ways,of you can take advantage. You can help your
then:vendor's sales by referring would-be clients to
1. Communicate openly. You share very importantthem. When your vendor gets more clients, it
information and work with your vendor. For thegains a solid stance in the market and it returns
most part you will be working with him over theyour favor by building a stronger give-and-take
entire period of the project. What better way torelationship. Don't go easy on reference accounts,
keep up by talking to each other often. Engagehowever. They can backfire to you and your
your vendor in a dialogue. It may not be aboutvendor.
business operations all the time-you can digress a5. If your vendor fails, get a disposable one. If
bit by talking about work-related but light subjectsyour vendor doesn't deliver, change it. This is the
such as common management issues or yourstickiest part but also the most realistic. As in
best personnel, or how you perceive other,marriage, you expect rough times with your
among others.spouse, but it if it's rough times since day one,
2. Know your vendor's corporate character. Whenthere there's no use holding on to him or her. This
you know and understand how your vendoris what offshore outsourcing experts call the
works and treats its clients, and what's its place inDisposal Outsourcing Model. You get the vendor
the market, you have something on which to buildthat meets your needs best but when it's no
a clear strategy. Then you can afford to keeplonger capable of meeting your desired results, it's
working with your vendor in the long run. Youtime to say good bye.
need to have a picture of your vendor'sAs in real marriage, it takes hard work for both
character from the micro to macro scale. Relayparties to make it work and last a long time. It's
that knowledge to your local team. Have some ofbecause everybody loves a happy ending. Not
your team work in parallel roles with the vendor'seven offshore outsourcing is exempt to that.