LinkedIn Lead Generation Tips For Financial Services Professionals

LinkedIn is an incredible resource that can ignitethe opportunity to add your website address to
your lead generation program. With over 55 millionyour profile. Make sure you do this. Here's a tip.
members, LinkedIn has become a frequentlyInstead of just using your homepage, put the link
visited website for business professionals.to your free-consultation squeeze page. You can
However, like any social media resource, LinkedInget details on this from subscribing to my free
requires discipline and a simple plan with a definedreport in the resource box below. Using your
objective.squeeze page turns your profile into an active and
In this case, your goal is two-fold: 1) Grow youreffective lead-generation tool.
list of contacts and 2) Become the 'go-to' personGet Involved with LinkedIn Answers
for Financial services questions. This article will giveLinkedIn offers a Question & Answer service
you a headstart on both of these goals and getto it's members. Anyone member who has a
you moving in the right direction.question can post it on LinkedIn and get
Make LinkedIn A Part of Your Contact Processimmediate feedback from any user registered
Its second-nature for you to collect businesswith the website. Regularly posting answers to
cards and include your new contact in a prospectquestions in your niche is a powerful way to
database (even if that database is just a card-file).establish your authority and nab new clients. For
To get the maximum benefit from LinkedIn,maximum results, commit at least 15 minutes a
make it a habit to immediately send a LinkedInweek to answering questions.
request to your contact. This immediate follow-upWhat to Do Next
shows that you are attentive and usually leads toIf you don't already have one, sign-up for
an immediate acceptance of your invitation.LinkedIn and complete your profile information
Once the prospect is included in your network,using the tips we discussed earlier. Next take a
they will be able to see your status updates andlook at your website and make sure there is a
get alerts when you have updated yourpage focused on capturing leads in exchange for a
information. This gives your prospect a feeling ofcompelling offer. Last, set-aside some time every
community and helps keep you top-of-mind duringweek to get involved with the community.
their work-day.Get started now and watch those qualified leads
Add Your Website URL to Your Profileroll in.
When you sign-up for LinkedIn, you will be give