| Local mailing lists are a powerful marketing | | | | and suddenly your message can be turned into a |
| campaign tool for local businesses, small business | | | | mass mailing campaign. All you need is the local |
| services, real-estate agents, non-profit groups, | | | | mailing lists you want to target to populate the |
| and political action groups. Having the ability to | | | | mail merge document and not only with the office |
| heavily target a desired geographic region makes | | | | automation software produce the personalized |
| a huge difference in the success rate of | | | | and addressed letters for you - it will also print |
| marketing campaigns - be they fund-raisers, | | | | out either envelopes or mailing labels too. Many a |
| generating business leads, or increasing awareness | | | | direct marketing campaign to local mailing lists has |
| about a cause or issue important to your | | | | been started just this way. People who form |
| neighbors. | | | | mailing list databases can re-use them over and |
| Oddly enough, it is not all that expensive to put | | | | over again in new direct mail campaigns |
| together a fairly significant direct mail campaign. It | | | | The success rate of direct mail marketing |
| does not take all that much time either. Once you | | | | honestly isn't all that great in terms of direct |
| have figured out what your message will be and | | | | results, but what it will do is generate buzz about |
| have created your form letter or brochure all it | | | | your cause or business. Many times creating |
| takes is a little office automation software (Sun | | | | awareness by using local mailing lists for a |
| Microsystems makes Open Office which is free - | | | | marketing campaign creates enough buzz to |
| or you can shell out the hundreds of dollars for | | | | generate real sales for your business via word of |
| the Microsoft Office Suite - I use the free one...) | | | | mouth. |