| "> | | | | to the viewer. |
| Making video that convinces prospects to buy | | | | Videos that are meant to welcome viewers to a |
| your product or service has everything to do with | | | | homepage should be informative, sincere and help |
| being persuasive. Outsourcing can give you the | | | | build rapport with the viewer by introducing them |
| tools to market your video cheaply and easily all | | | | to the CEO, staff or showing the product or |
| over the world, but it is up to you to create a | | | | service in action. In a previous article, we talked |
| video that develops trust with your viewer. If you | | | | about how your outsourced rep can solicit |
| need critical research done on who your target | | | | testimonial videos from satisfied clients. The home |
| market outsourcing can help. Knowing your | | | | page is a great place to put these videos so the |
| viewing audience better can give your business | | | | viewer feels at ease with their choice of going |
| the tools it needs to market efficiently. | | | | further into the site. Testimonial videos are great |
| If your outsourcing rep is uploading videos to free | | | | for sales letters and landing pages as well. They |
| hosting sites like YouTube or sharing them with | | | | help connect the viewer with the services and |
| sites such as Facebook, your videos should take a | | | | know that the service can work for them too. |
| different twist. Videos that lead a prospect to | | | | Outsourcing can create a powerful marketing |
| click out to a website are called "pointer videos." | | | | force for very little money. In this tough |
| These should be short and to the point, giving a | | | | economy, your business should not be cutting |
| solid call to action towards the end and offering | | | | back on services, but creating new opportunities |
| only a few quick tips so the viewer will want to | | | | for growth. Now more than ever outsourcing is |
| learn more. Long videos (over 5 minutes) and too | | | | the answer to growing your company globally, |
| much information can kill the call to action and lead | | | | while cutting expensive labor costs. Find out |
| your viewer to hit the back button before they | | | | outsourcing can be the recession busting tool your |
| click on a URL. Clickable URLs are important and | | | | business needs to grow. Learn more about how |
| should be in a place near the video that is obvious | | | | outsourcing can be your partner for the future. |