| Web based CRM solutions are getting popular | | | | boom. The first is the improvement in internet |
| among small businesses. The number of SMBs | | | | speed and availability of internet in a variety of |
| implementing these CRM systems is increasing | | | | devices. Second is the invention of powerful |
| day by day. Web based CRM solutions offer now | | | | database driven web-based systems, and |
| offer many advantages to SMBs at lowest ever | | | | development of modern scripting languages like |
| costs. Before 10 years or so, the last thing a | | | | AJAX and ASP. Third is the easiness to construct |
| small business owner may opt for his business will | | | | or hire a centralized database at lowest ever |
| be a Customer Relationship Management (CRM) | | | | costs. Other factors include advancement in |
| software. At that time, the CRM industry was | | | | mobile technology, websites turning out to be a |
| ruled by licensed (we now call them | | | | major business place, increased availability of |
| on-premise’) software providers. The | | | | open-source products, and also the limitations of |
| purchasing price and installation costs were too | | | | licensed CRM systems.Now a small business can |
| high. Worst thing is that companies may require a | | | | implement effective Customer Relationship |
| technical team to configure the software and | | | | Management software with no money in hand. |
| maintain the system. The scenario has changed | | | | The only cost involved is the monthly fee, which |
| drastically, small businesses now implement | | | | is usually calculated on per user basis. The lesser |
| cutting-edge CRM systems at very low costs; an | | | | the number of employees (software users), the |
| advantage which small businesses receive by | | | | lesser you pay monthly. The web based interface |
| being small’. CRM software has become | | | | (dashboard) is also simple to interact, just like |
| a basic requirement for all businesses. Introduction | | | | your dashboard in a social site. All data are stored, |
| of web based CRM (we call them | | | | sorted and updated in a remote database; so |
| on-demand’) solutions has founded a | | | | businesses never have to worry about that. But |
| new era in small business management. They | | | | still there are many things to be consider before |
| eliminated the need of spreadsheets and costly | | | | going for small business CRM solutions. These |
| communication and data sharing tools. Web based | | | | include data security, data integration, data |
| CRM software offered more advantages to small | | | | ownership and pricing plans. Going through the |
| businesses including no cost of purchase, low cost | | | | data security and data ownership declaration is |
| of implementation, no cost for maintenance and | | | | very important when choosing a CRM vendor. |
| updates, minimum technical knowledge, any-time | | | | Data integration, once was a big problem, can be |
| any-where accessibility, increased business | | | | effectively analyzed by using the CRM free trails. |
| collaboration, better customer contacts and lead | | | | Many vendors have complex multi-tier pricing |
| management, in-depth analysis and reports, and | | | | plans, which may complicate your business growth |
| lots more.There are several factors which | | | | and monthly software costs. |
| contributed to today’s on-demand CRM | | | | |