| Targeting the Underbanked in Financial Services | | | | who cannot bank with traditional providers, but |
| The Underbanked have long been ignored on the | | | | now also those who choose not to. |
| assumption that they lack profitability. However, in | | | | Consumers are taking FS into their own hands - |
| the current climate, the Underbanked segment | | | | providers need to be aware that the power of |
| now includes growing numbers of consumers who | | | | social media and an increase in internet know-how |
| have become disengaged from traditional services | | | | has facilitated a fundamental shift in power which |
| and may now be drawn to alternative methods | | | | has led to the growing popularity of the direct |
| of managing their money, and who traditional | | | | peer-to-peer lending market. |
| providers can no longer afford to lose.( ) | | | | Conditions have changed to create a perfect |
| Scope | | | | storm for new players from the retail and |
| *Using data from our global FSCI and Recovery | | | | supermarket industries to capture an |
| from Recession surveys, this report provides a | | | | Underbanked segment which has already proven |
| detailed profile of the global Underbanked segment | | | | an attraction to financial transacting in a more |
| *This report provides insight into how the | | | | informal or familiar environment. |
| Underbanked attitudes translate into behaviour | | | | Reasons to Purchase |
| and how they might best be captured | | | | *Gain a detailed understanding of how the |
| *This report provides concrete actions for | | | | Underbanked profile has evolved in order to build |
| providers to follow in order to integrate | | | | appropriate recessionary strategies |
| Underbanked consumers into more traditional | | | | *Identify why the Underbanked consumers could |
| product cycles | | | | be extremely profitable and predict their future |
| Highlights | | | | behaviours. |
| Providers cannot afford to make the assumption | | | | *Identify actionable strategies to effectively gain |
| that the Underbanked are sub-prime, especially | | | | share of the Underbanked wallet. |
| given the fact that they are not simply those | | | | |