| The internet and the realization of the concept of | | | | so if you are advertising internationally. Nowadays, |
| globalization have done wonders for the | | | | virtually all businesses have websites. Even |
| international business community. No other sector | | | | individuals have their own personal websites |
| in society has benefited more from the internet | | | | where you can find out things about them such |
| than the business sector. When internet was | | | | as their academic background, training experience, |
| introduced, the business sector experienced an | | | | job experience, special skills and a lot more. |
| economic boom of global proportions that wouldn't | | | | This is how individuals market themselves to |
| have been possible if not for internet technology. | | | | businesses looking for people to hire. These |
| Through the internet, businesses around the world | | | | individuals are targeting companies that are |
| were able to reach a broader market segment. | | | | planning to outsource a job. This trend of virtual |
| The impact of internet technology on the business | | | | employment has been on the rise the past few |
| sector is very significant. | | | | years. Now more and more individuals are posting |
| Before internet technology became available, | | | | their personal information online searching |
| businesses all over the world were most limited to | | | | outsourcing jobs. Internet enabled these individuals |
| the local market of their respective nations. | | | | to market themselves online so that they can find |
| International business was left to the major | | | | an outsourcing job that would fit their skills and be |
| companies and conglomerates which had the | | | | able to work from the comfort of their own |
| financial capacity. Small to medium enterprises | | | | homes. This type of personal marketing is no |
| were unable to compete with the major | | | | different from the marketing that businesses do. |
| companies because it was expensive and risky. | | | | Without internet technology none of these would |
| The internet changed all of that. When internet | | | | be possible. |
| technology was introduced the monopoly of the | | | | The internet as a marketing media became a |
| major companies on the international market was | | | | powerful tool. Internet marketing allowed |
| broken. All of a sudden small to medium | | | | businesses to advertise and sell through their |
| enterprises are able to stake their claim on the | | | | websites making the business process more |
| international market. | | | | efficient and convenient for the customer. |
| These businesses are now able to advertise and | | | | Businesses were able to markedly increase their |
| market their products in the international market | | | | revenue. This also allowed businesses to market |
| through the internet allowing then to reach out to | | | | their products and services to other companies in |
| a broader market at a fraction of the cost. | | | | related fields. As a marketing tool, the internet is |
| Through their websites businesses are now | | | | hard to beat. It has a wider reach compared to |
| reaching out to a global market. The internet's | | | | print media, TV or radio and the internet has a |
| most important contribution to the business | | | | bigger audience. The significance of internet |
| sector is advertising. Through the internet they | | | | technology to the international business sector |
| can advertise their products and services to the | | | | can't be taken for granted. Internet marketing has |
| whole world at a fraction of the cost of traditional | | | | become so important for businesses that it gave |
| advertising means. Advertising through print | | | | birth to new businesses such as web design and |
| media, radio and TV is expensive and even more | | | | development companies. |