| | | | | pages. It gives the overall idea about the page of |
| Web Marketing and SEO Promotion are one of | | | | the website. So one should try and keep product |
| the important aspects of any marketing plans. | | | | or service related keyword in the title tag. |
| Nowadays, 90% visitors of the website come | | | | Content: Content is most important section of the |
| from search engines like Google, Yahoo & MSN. | | | | entire website. Good content helps in retaining |
| Web Marketing and SEO are helpful in increasing | | | | visitors. So write fresh content for the website or |
| the visibility on these search engines. SEO is also | | | | keep updating it on a regular basis. |
| helpful in bringing targeted traffic to the website | | | | Back Links: A website’s page rank depends |
| and therefore result in improved business | | | | on number and quality of back links, Better page |
| opportunities. | | | | rank will in turn help one achieve better ranking in |
| Two of the common ways of Web Marketing are | | | | search engines. |
| as follows: | | | | Inorganic (SEO) services or paid listing is |
| 1) Organic (SEO) optimization | | | | expensive but fast method of web marketing. In |
| 2) Inorganic (SEO) optimization | | | | this you will get the result from the starting day. |
| Organic (SEO) optimization is slow method of web | | | | Paid listing is used to increase brand awareness. |
| marketing and promotion; it will take 3 to 6 | | | | The website receives greater traffic too. |
| month to get you the right results. It depends on | | | | Common examples include PPC campaigns, paid |
| many factors of website e.g.- title, website | | | | advertisements on Google, Yahoo, MSN and |
| content, website back link and so on. | | | | banner advertisements. |
| Title tag: Title is important section of all website | | | | |