| What does a person remember whenever they | | | | know its marketing function or the meaning of |
| think of their favorite book, restaurant or even a | | | | branding itself. Well, thereâs a huge |
| celebrity? The brand! Yet what is a brand? A | | | | connection between the two and this might help |
| brand is a name or symbol thatâs | | | | you improve your business. |
| commonly known to identify a company or its | | | | âBrandingâ is a basis for |
| products and services and separate them from | | | | marketing and can not be separated from your |
| their competition. A well-known brand is the one | | | | business's action plan. Itâs more than just |
| that people will recognize, even if they | | | | a fancy label that you give to a product. A |
| donât know about the company or its | | | | business, law firm, school, museum, celebrity, |
| products and services. These are usually the | | | | perfume, a country (yes even a country!), or |
| businessesâ name or the name of a | | | | even YOU can be regarded as a brand. When |
| product, although it can also include the name of a | | | | marketing to customers, you must win both the |
| feature or style of a product. Yet still, few only | | | | logical and EMOTIONAL argument. |