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Popular Business Misconceptions Cost You Money!

Faulty information costs you money! Which of
thesemoney, preparing a business plan can help
you to  succeed  in  your
popular business misconceptions do you
believe?Popular  Misconception  #1:business.Running a business without a plan
is  like  going  on  a  trip  without  a
"We Only Need Our Books Done Once A Year For
Tax  Purposes."map,sufficient gas, money, or even a
destination. Just  as  you  wouldn`t
Are Your Accounting Records Adequate To Run
Your Business?Although it is important togo on a vacation without some planning, no
keep  records  for  tax  purposes,business  can  be  successful
it is not the only reason (or even thewithout it. Putting that plan in writing
primary  reason)  goodhelps  you  to  think  out  a
accounting records should be kept. Anotherstrategy for successfully operating and
frequent  reasongrowing your business.Where is your business
today? Where will it be tomorrow? What is
clients request financial statementyour
preparation  is  to  obtain
mission statement? What product lines are
bank financing. Although important, thisprofitable? Which  ones
also  is  not  the
aren`t? What business do you think you are
primary purpose of keeping good records forin? What  business  do  your
your business.Good recordkeeping will enable
you  to  extract  meaningfulclients think you are in? Should you be in
a  different  business? Is
financial information for your business that
will  help  youyour product or service less attractive to
your  clients? How  are
to manage it properly. If you can`t access
this  information,competition, global commerce, technological
and  social  changes  affecting
you will not be able to manage your business
properly. Badyour company? What is your competitive
strength?  What  are  your
management leads to business failure.Yes,
the primary reason good accounting recordsweaknesses? Who are your biggest
should  becompetitors? What  are  their
kept is to produce periodic (at least on aweaknesses and strengths? What is your
monthly  basis)marketing strategy?What are your projected
income and expenses and cashflow for the next
financial statements for management
information  purposes.year? How about the next five years? Do
you  have  a  capital  budget?
Only with this current financial information
can  you  properlyWhat determines whether you buy an asset or
not? Do  you  have  an  exit
manage your business. This information can
alert  you  tostrategy? How will you manage growth? Do
you  have  a  financial  plan? Do
declining sales, excessive expenses, tax
opportunities,you have an operations plan? What definite
sales  and  net  profit  targets
cashflow problems, and many other vital
concerns  for  yourhave you set for this year and the next five
years? What  factors  could
business.To be of value, this accounting
system  should  be  set  upinterfere with the attaining of these goals?
What  contingency  plans  have
with meaningful account categories and
departments. It  mayyou made to deal with such problems?The
purpose of these questions is to get you
be cost-effective to have an outsidethinking  and  planning.
accounting  service  do
If you fail to plan, you plan to fail.
the monthly bookkeeping. However, withAlthough  your  accountant  or
accounting  software
business advisor can help you prepare your
that is readily available, you don`t have tobusiness  plan,  only  you  can
be  an  expert
set the appropriate goals and follow through
bookkeeper to do your own books and extracton  them. Yes,  you
meaningful
definitely need a business plan, not just
financial information.If you do your monthlyfor  obtaining  capital,  but  as
statements  yourself,  it  would  still
a roadmap for your business.Popular
be prudent to have your accountant orMisconception  #6:
business  advisor  help
"I  like  bartering  with  clients
you set up your system and, as well review
such  informationbecause  it  saves  paperwork  and  taxes."
with you to discuss problems andAre You Reporting Barter
opportunities.Popular  Misconception  #2:Transactions?Bartering is an excellent way of
doing  business. However,  contrary  to
"Writing  My  Hobby  Off  As A Business Loss
popular belief, some barter transactions are
Saves  Me  A  Lot  Of  Income  Tax!"taxable,  both  for  income
Is Your Hobby A Tax Write-Off?If yourand sales tax purposes.Legally, you must
business has no reasonable expectation ofmaintain adequate financial records for your
profit,  if  it  is  abusiness.
hobby and not really a business, you willBarter transactions made by your business
ultimately  fail  in  your  taxmust  be  reported  to  the
objective. Since your losses are beingappropriate taxation authorities and taxes
incurred  for  a  hobby  and  not  apaid. However,  transactions
true profit generating business, the taxbetween friends not engaging in business
authorities  will  take  thewith  each  other  may  not  be
position that you aren`t entitled to anytaxable.If you are an auto mechanic and I am
deductions. This  is  a  doublean  accountant  and  I  swap  accounting
blow. First, you`re losing money. Second,services for your car repair services, the
you`re denied tax deductions.It is true,transaction  in  this  case  is
however, that if you enjoy what you`re doing,
you`ll  domost likely taxable, even if we are friends.
However,  your  accounting
better at it. You`ll be willing to work
longer  hours  and  you`ll  befees should be deductible as a business
expense  and  so  should  the
willing to put up with more hardships in
order  to  make  your  business  abusiness portion of my car expenses. Note
also  that  sales  and  similar
success.Rather than attempting to have the
tax  system  subsidize  your  hobby,taxes may apply on this transaction.On the
other hand, if I trade accounting services
why not turn that favorite pasttime into afor  a  vacation  for  my
real,  profit  generating
family, I should really declare the value of
business? This is a doubly rewarding.such  services  as  income.
First,  you  make  money  at
The firm supplying the vacation would be
something you love doing. Secondly, the taxable  to  deduct  that  value  as
authorities  legally  have  to
accounting fees. Any sales or similar
allow your reasonable expenses to earn yourtaxes  would  have  to  be  paid  on
now  substantial  business
such transaction.Many persons don`t record
income.Prove that you`re running a businesssuch  transactions. For  some,  it  may be a
by  running  a  business. Prepare  and
matter of wanting to believe that you don`t
follow a proper business plan. Keep goodneed  to  be  bothered  with  the
accounting  records  with  at
extra paperwork or taxes. Remember, though,
least monthly financial statements to givethat  ignorance  of  the  law
you  the  information  you  need
is no excuse. Legally, you must keep proper
to manage your business. Above all, makerecords  and  pay  all  taxes
money from what you do.Popular Misconception
#3:due.Popular  Misconception  #7:
"I  Don`t Make Enough Money to Incorporate!""All My Workers Are Self-Employed, So I
Don`t  Need
Will Incorporating Really Benefit You?Some
persons resist the idea of incorporatingTo Bother With Payroll Or Workers`
themselves  becauseCompensation."
the tax savings may not justify the addedDo You Need To Pay Payroll Taxes?To save on
costs  of  incorporation,payroll taxes and workers` compensation
premiums,  many
annual minutes, and extra tax returns.
However,  incorporation  givesemployers arrange their affairs in such a
way  that  those  working  for
advantages that go far beyond tax
savings.Insurance may give you somethem are self-employed, independent
protection  against  loss. However,  youcontractors. This  is  good  tax
may suffer business losses and lawsuits thatplanning.On the other hand, some employers
may  not  be  covered. Fortake  the  position  that  all  those
extra protection, consider incorporatingworking for them are self-employed, whether
yourself. The  limitedthey  are  or  not. Although
liability of your own corporation alone mayit is tempting to eliminate payroll taxes
justify  the  additional  costand  workers`  compensation
and complexity.Corporations may also be usedpremiums, care should be taken to do so
for  income-splitting  with  your  family,legally.Whether those working for you are
employed  or  self-employed  is  a
as well as estate planning and retirement
planning  objectives.question of fact (which can be determined by
the  Courts). Do  you  supply
Additionally, corporations lend some
credibility  to  smaller  businessesthe tools and vehicles? Do you determine
the  working  hours? Do  you
and may enhance your image and prestige in
the  eyes  of  clients  orhave the right to control how the job will
be  done? Do  you  pay  a
suppliers.Lower corporate tax rates will
generally  apply  on  small business income.flat-rate or by-the-hour or a salary? Does
your  worker  have  other
Even in loss years, wages can be paid by the
corporation  to  you  so  thatclients?By asking several such questions, a
pattern  will  emerge  as  to  whether
you may utilize personal tax credits
available.  If  unincorporated,  theseyour worker is employed or self-employed.
If  it  turns  out  that  your
credits might be lost forever. The now
larger  corporate  losses  can  beworker fits all the criteria of an employee,
don`t  say  he`s
carried forward to future (hopefully more
profitable) years.A full analysis of theself-employed. On audit, you would still be
advantages and disadvantages of incorporationresponsible  for  the  payroll
is
taxes (and penalties and interest as
beyond the scope of this report. However,well).Even if your workers are considered
being  incorporated  may  giveindependent  contractors  by  the
you more flexibility and advantages than youIncome Tax Department, it is still possible
originally  anticipated.that  they  will  be  considered
Certainly, it is not prudent to reject it asto be "workers" for purposes of Workers`
an  option  simply  because  itCompensation  legislation.
is more complicated and costly. In fact, itThus, it is the responsibility of the
may  be  one  of  the  bestemployer  to  determine  whether  such
investments you ever made.Popularcoverage is necessary or not. Failure to
Misconception  #4:obtain  proper  coverage  could
"I  really  need  an  office  out.subject you to substantial (and unnecessary)
costs.In review, calling someone
Being  home-based  makes  me  look amateur!"self-employed, doesn`t necessarily make them
Is A Home Office REALLY Professional?Manyself-employed. If you have a dog, call it a
times small business persons make the mistakedog. Your  position  that
of  generating
your dog is really a cat will not be
unnecessary overhead in order to impresssuccessful. Likewise,  make  sure
clients  and  prospects.  Often
that your position regarding your workers is
this attitude leads to escalating debt andlegally  correct.Popular  Misconception  #8:
business  failure. One  such
"My  Accountant  Charges  Too  Much.
example is getting an impressive, but
expensive,  commercial  officeI  Can`t  Afford  It  Anymore."
space.Customers aren`t stupid. They can seeIs Your Accountant Worth His Fee?Many
when  such  outside  space  isbusiness persons view bookkeeping,
accounting,  and  tax  preparation
necessary or advantageous for them. They
can  also  see  when  it  is  aas necessary evils. In their view,
accounting  fees  are  an  expense  to  be
waste of money and designed to fuel your
ego. What  matters  most  toreduced, deferred or even completely
eliminated.A good accountant, however, can
clients is whether they are gettinggive  you  benefits  far  in  excess  of  the
cost-effective  results  or  not. If
fees charged. Well-designed accounting
your product or service delivers suchsystems  will  enable  you  to
excellent  value,  your  customers
extract meaningful financial information for
will be impressed and come back. Inyour  business  that  will
contrast,  if  one  allows  his  ego  to
help you to manage it properly, avoid
get in the way of satisfying the customers`business  failure,  and  alert  you  to
needs,  they  will  go
declining sales, excessive expenses, tax
elsewhere.With the move to telecommuting,opportunities,  cashflow
downsizing,  networked  communications,
problems, and many other vital concerns for
and home-based businesses, operating fromyour business.Your accountant can save you
your  home  office  is  actuallylots  of  money  with  the advice you receive
smart and trendy. Can you think of a moreon tax and other business matters. As well,
appropriate  location  for  aa  competent  accountant  can
consulting firm specializing in home-basedbe a valuable resource in discussing
businesses?  They  of  allbusiness  problems  and  opportunities
businesses should set the example in cuttingwith  you.Popular  Misconception  #9:
unnecessary  expenses  and
"Nobody  Makes  Money  On  The  Internet."
operating efficiently.This is not to say
that  there aren`t any disadvantages to beingCan You REALLY Profit From The Internet?Many
people feel that the Internet is all hype.
home-based. One certainly must be wellMany  others  feel  that
organized,  disciplined,  and
it is overrated. Still others are of the
willing to follow good time managementopinion  that  it  may  be  good
principles.  This  alone  could
for some types of business, but not
mark you as more professional than othertheirs.Typical comments heard include: "I`ve
businesses, home-based or not.Expensivelost  money  on  the  Internet...Major
office space is not the answer to reflecting
a  professionalcorporations have lost millions...Do you
personally  know  anyone  who  has
image. If you are truly concerned about
your  image,  offer  qualitymade money from the Internet?"However, if
you check out the list of recent
service. Make sure that all your corporatebillionaires,  a  high
communications  (telephone,
proportion of these are Internet-related,
websites, printed materials, et cetera)and  many  of  them  under
reflect  the  professional  nature
forty years of age. As well as the very
of  your  business.Popular Misconception #5:rich,  you  can  find  many  cases
"Since  we`re  not  seeking  financing,of more modest financial prosperity
resulting from Internet commerce.It is true
we  don`t  need  a  business  plan."that many are losing money on the Internet.
It  is  also  true
Do You REALLY Need a Business Plan?To obtain
financing, many persons will prepare athat many don`t know what they`re doing.
business  plan.However,  with  the  proper
Although entrepreneurs will go to greatassistance, you, too, could profit from the
lengths  to  get  their  loan  ornet.J. Stephen Pope, President of Pope
Consulting  Inc.,
capital, these same business persons will
not  bother  to  plan  ahead  veryhas been helping clients to earn maximum
business  profits  for  over
far or analyse their business. Even if you
required  no  additionaltwenty-five years.



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