$60 Billion Cosmetology Industry Recession or not

In the next few days Las Vegas will host two ofgreat beauty and business professionals and you
the best: "IBS Las Vegas" and "IECSCwill have financial abundance for all. Poor salon
Conference" in the Beauty Industry. Professionalsowner, scarcity mentality, I own the clients, you
in the World of Beauty will gather to look at newwork only for me, commission is all that is and
and innovative technique, artistry, product andwhat you get is a scarcity results, serious
fashion in the Cosmetology World. They will alsoturnover, no loyalty, no great culture for
aspire to learn from the best, both in technicalprofessional or client.
and business skills. IECSC says they "... provideIn the large cities where the big names are
superior education and dynamic show floorsgospel, if you want to be somebody someday -
featuring the largest display of professional spayou will play the game. In the world that lives on
and medical spa products for spa owners,Main Street, its not such a great game and the
managers, estheticians, cosmeticians, massagebeing somebody, well, that's about making the
therapists, makeup artists and medical estheticiansrent payment every month.
looking to enhance their business and professionalSo as we view in awe of the wonderful magic
services." IBS says "IBS Las Vegas is a calendarthat is the Beauty Show of today, those in the
event for beauty professionals who want to learnindustry need to find ways to lift up the individual
the latest skills, techniques & trends in hair, nailsbeauty professional, teach them all business skills,
and beauty. IBS Las Vegas offers more than 125budgeting, marketing, self-confidence in business
top-notch classes, included in your exhibit halland technical skills, customer service skills, hygiene,
ticket fee. Also available are comprehensivedress for success and so much more.
Hands-On and Post-Conference Workshops."I think this industry is ready for a breakthrough, a
The interesting thing about these shows is thebreak from "the salon owner rules the world"
relationship that the show has to the real world,mode. It's about to happen, in this generation, in
daily life of a beauty professional. I spend somethis time.
of my time reading the day to day questions,It will be similar to the REALTORÂ(R) vs.
concerns, frustrations, stresses and bewildermentBroker model of the 80's. Anyone familiar with
of the individual beauty professional from Mainhistory of REMAX, Century21, Caldwell Banker
Street, Kansas to Upper East Side, Manhattan toand Prudential will tell you that in the Real Estate
South Beach, Miami. The issues they discuss areIndustry of yesterday the RealtorsÂ(R)
the same even though the climate and cultureworked for Brokers and received a 50/50
may change with the geography. Each of thesecommission on all the Realtor'sÂ(R) hard
individuals would like some small piece of thework. Today, the RealtorÂ(R) owns the
grand picture. They would like to feel the impactmodel and makes sometimes over 90% of their
of a $60 Billion industry that favors the large salonfull commission while the Brokers are stuck with
names like Tony & Guy and Regis, Redkin andmonthly fee models and creative in 'house
Milady. Wouldn't it be nice if they could see theprograms to survive. The RealtorÂ(R)
profits in their daily lives?came of age, knowledge of business skills created
So I offer this question to all salon owners andself-confidence across geographic lines in the USA.
major corporations in the salon and spa industry:When they came of age, they became financially
How does the little guy or gal get ahead? Do theysuccessful in their personal professional life.
have to aspire to own their own salon someday?It's time for the Beauty Professional to come of
Do they go to booth rental and then findage. It's time for the Beauty Professional to
themselves in a shop that feels like a place tocontrol their income and financial success. From
rent a station instead of a great salonBooth Renter to Commissioned Technician, from
environment for their clients? Where is the happySolo Professional to Salary Professional, the
medium?Beauty Professional will become a Business
I do know one place, here in Las Vegas that hasProfessional. The big question is who will teach
blended great client service with promotingthem, what tools will they use and can you
success in business skills for the beautyprovide great product to them. IBS Las Vegas
professional, just one salon and spa. The reasonand IECSC Conference teams need to be the
for such success is the salon owner. It is amazingones to show the way - this week I hope they
that it still comes down to the salon owner. Greatwill do just that!
salon owner - abundance mentality - creates