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High Tension for the Buyer and Seller of Real Estate Can Be Reduced

Tensions can run high in both the selling communication between the agent and the
and buying of real estate. After all, client at all times.Many of our sellers
there is a lot of money and emotion would like us to find a buyer in a week
involved! There are also time pressures or less for their property. Interestingly
and numerous privacy issues to deal with. enough, it is often the property that is
The sale and purchase of real estate can most difficult to find a buyer for that
be a lengthy process involving numerous has the most impatient seller.Even after
professionals from many fields.The Real a property is chosen by a buyer, there is
Estate Center at Texas A&M University a lot of time and work still needed from
asked 3,000 Texas home buyers to describe all those involved. The time, the
their recent purchase, about 400 replied. continued negotiations, the inspections,
Their responses showed how stressful reports, and evaluations needed, all the
buying a home can be, for buyers and calls and appointments that need to be
sellers. The Realtors and attorneys who made on behalf of all parties involved
try to keep all tensions at bay in order almost always take far more time than
to complete the transaction also feel the anyone not directly involved can realize.
burdens of stress!"The process is This is usually frustrating to everyone.
grueling in the best of circumstances, The sellers as well as the buyers often
and the severe sellers' market of recent feel they are stuck in quicksand, unable
times only increased the stress," says to move or do anything without sinking
Dr. Jack C. Harris, Center research further into the mire. At the same time
economist. "In conjunction with Lawyers -- that same quicksand of details
Title Company, the Real Estate Center required to complete the transaction
asked recent home buyers about their seems at times to be filled with
buying experience and what changes they alligators ready to bite and take them
think would make the process more buyer down anyway. In some ways, that is all
friendly." (quote from Real Estate News too true. And, it is the duty of all the
Information Service Feb. 24, 2001)The Realtors involved to keep our clients and
final question on the survey was, "If you customers as comfortable as possible
could change anything about the home during these trying times of details and
buying process, what would that be?" difficulties.The Realtor usually spends a
Almost a third answered the question, and good deal of time trying to manage the
most of them expressed dissatisfaction lender(s) and get the money required to
about some phase of the bring the deal to closing. Often this is
process.Understandably some of the the most difficult part of the
complaints were about circumstances transaction, even when the buyers and
beyond anyone's control. This included sellers are easy to work with. Usually,
high prices, interest rates, the lack of the first contact with a lender is all
listings in a specific area, where they roses and sunshine. All too often
wanted to buy, etc.However, all of us however, the clouds and thorns of
Realtors can learn much from some of the problems are soon evident. We Realtors
things that WE can, and should, do are often fully employed trying to get
something about. Many of the folks all the requirements fulfilled for the
surveyed felt that the Realtor did not lender and the purchaser and when those
perform up to their expectations. They are complete we work to make certain the
were especially miffed when the Realtor promised funds are still available,
assumed too much, that they understood approved and ready for closing, ON
what was going on, and didn't keep them TIME.At the closing, there is another 2%
well enough informed. In such a pressure to 3% or, in some few cases, even more of
cooker of financial and time constraints, the purchase price involved at closing
the unfamiliar territory of buying and for each the buyer and the seller. The
selling a property can be nerve long list of expensive items often seems
wracking!Many buyers and sellers need to too costly to both the buyer and the
be reassured and comforted. It is seller. Some folks find this irritating
sometimes hard for the Realtor to know and feel it to be unfair. Some wonder why
which of the dozens or even hundreds of there are so many fees and services that
people they are working with at one time find their way to the settlement table
need the most attention. Some of the and may wonder if the fees and services
Realtors' clients felt the agent did not were even necessary.The myriad details
take enough time with them. This was true involved with the finding, selecting,
even for some buyers who had a Buyer's negotiating, contracting and transferring
Agent under contract to work on their of ownership and funds at final
behalf alone.We Realtors should alert and settlement is time consuming, detailed,
educate our clients, whether they be and often challenging.People are
sellers or buyers, to the complexities accustomed to buying most things
and details of the real estate instantaneously and getting instant
transaction. Some buyers feel that they gratification for their decisions.
are rushed through the looking, choosing, Especially for those of us who use the
buying and settling process, and Internet a lot. In a recent survey it was
sometimes they are.More and more buyers, shown that most people who purchase via
especially the most savvy ones, are using the Internet want the purchase delivered
Buyer's Agents. When there is a Buyer's to them via overnight service. Although
Agency Agreement signed, most buyers Kate and I do most of our promotion,
expect far more service. Some feel that marketing and communications via the
they don't always get it. In fact, speedy Internet -- we are not usually
according to the survey, 70% of those who able to deliver the completed sale in
had a Buyer's Agent wanted even more less than a month or two.Many (let's be
care, concern and service from their more honest and blunt) actually MOST
agent than they felt they had buyers do not appreciate the legal
received.The sellers, too, felt they had complexities of taking title to real
received too little service, care and estate. They most often, simply do not
attention in many cases, for the understand why it should be so
commission involved. Some seller's felt complicated to buy a piece of land or a
that the selling agent was not responsive home, nor do they understand the
enough to them, that calls were not complexities of getting them approved for
returned promptly enough, or that not the best rate and terms in the mortgage
enough assurance, information, concern obligation -- even if they have done it
and communication was forthcoming from before.The real estate industry has made
their agent.Even though it is legally the great and consistent accomplishments in
seller who pays the Real Estate speeding up the entire buying process;
commission, it is really part of the from searching via the Web to getting
overall transaction. Many buyers feel mortgage approvals in sometimes an hour
that they are the ones who are really (as is the usual case with our in-house
paying that commission. They feel that broker). Even title searches, lien
the several thousand dollar commission is searches, judgment searches and the
just tacked onto the selling price by the typing of the dozens of pages of legal
seller and thus it is they, the buyer, documentation has been streamlined with
who is ultimately paying more for the modern devices and techniques. However,
property than they should! Buyers often there is another bundle of issues that
feel that sellers inflate home prices to slow the process while the aforementioned
recover the cost of the commission.Some have sped it up. The litigious society we
purchasers want more contact with the live in, the relatively recent and
sellers of the property; before, during growing list of written disclosure
and after they decide on the property and requirements and legal contingencies have
place a contract on it. Many wanted to adversely affected the time and ease
develop a relationship with the seller of involved. It has limited the progress and
the property and have direct speed of the individual parts of the
communication with them between the time transaction steps at nearly every
of the contract and the settlement. Some point.We, as Real Estate Professionals
felt that an agreement would have been should, in fact we must, pay special
more easily arrived at if the sellers and attention and take special care in
buyers could have hammered out details in helping buyers and sellers understand
person.Other buyers had met with the what is going on at each step of the
sellers and considered that it had been selling and purchasing process. We need
the biggest error of the entire process. to make it clear why the various expenses
Most folks felt that the insulation of incurred at closing are ordinary and
the Realtor(s), keeping the sellers and necessary. We need to alert our clients
buyers apart and in communication only and customers to the potential
via written offers and changes to the consequences of each place where they can
contract was appropriate as it gave them be financially and legally harmed or put
the advantage of advice and discussion at risk by cutting corners. We do our
with their Realtor and time to think and best!Based on every available survey, it
discuss things before responding.A huge is evident that the Internet is growing
part of the work and value that a Realtor and soon to be of utmost importance to
or all the Realtors involved bring to the buyers searching for a home. For the
transaction is the mediation, conflict month of January, 2001 a review of 37
resolution, refereeing and monitoring of major search engines showed that Real
communications between buyer and seller. Estate related searching and use was the
Often that is a huge and difficult task. third major use of the Internet, world
Sometimes it is just too monumental to wide. In America, it was second except
achieve satisfaction on the part of their for a temporary flurry of interest in
client. Often it is those clients who are searching for information on digital
most difficult to work with that are the cameras which barely put it in third
least satisfied with their Realtor. That place here also.The Internet is, however,
is all part of the job we do. We do our not the only factor in the overall
best, from our own viewpoint, we try to search. At price ranges of $300,000 and
satisfy the personality of our clients, more; about 90% of the first contacts are
and usually that is well to a Realtor with an attractive,
appreciated!After all, the natural flavor informative, workable and fast acting Web
of a buying and selling transaction is site. As the price of the home descends,
adversarial. The Realtor is like a the percentage of buyers using the Web
Gladiator in most cases; going to battle, decreases. For homes under $100,000, only
in an honorable way and according to the about 25% of our personal response is a
rules, on behalf of their backer -- their result of our Web site presence and
client. There are many behind-the-scenes expertise.Simultaneously, fewer Realtors
conflicts on behalf of clients that never instead of more, are finding the Web
are divulged and shouldn't be. It is the useful according to our recent survey.
duty of the Realtor to put all parts of The reason is obvious to some of us; most
the transaction in the best, although users want sites to be far more
truthful, light possible. A Realtor who informative, more private, and want the
transfers the natural adversarial sites to have a lot more content. They
animosities between buyer and seller does want more pictures, better descriptions,
a disservice to his client no matter related sales, crime reports, etc. Some
which side of the transaction is being of these things are not even available
represented.Most buyers and sellers yet for our market area but the buyers
comments on the survey evidenced the still want them. People would like to
importance and value of the agent in the rule out those homes they are not
transaction process. However, it is interested in before they even contact a
important that all of us Realtors learn Realtor in most cases -- especially for
from our buyers and sellers, especially the more expensive properties.Users want
to responses they give about our the sites to come up faster and to be
profession when they are being surveyed more intuitive of their interests and
on our service.Nearly every week in our needs. People are also reluctant to show
office, at Long and Foster Realtors, what they don't know as it makes them
Rehoboth Beach, our manager reads one or feel vulnerable. Thus we try to have lots
more glowing comment letters from our of data on our site so the sellers and
thankful, satisfied and sometimes elated buyers can educate themselves before they
clients and customers. In fact, Kate was contact a Realtor; hopefully us!Some
the overall Service Award Winner for the clients seem to realize and appreciate
entire year of 1999.From the survey that Realtors are also dependent on other
results of the Texas A&M University, we professionals to make the home buying
as Realtors, are well advised to learn transaction go more safely, more legally
that respondents praised especially proper and in all ways more smoothly.
helpful agents. It is reasonable to Buyers do expect the agent to keep them
assume the majority who wrote nothing informed about progress and to
when asked to comment on any effectively, quickly and professionally
dissatisfaction, on this anonymous handle any obstacles to their goals and
survey, were well satisfied with the purposes in the transaction.The entire
service they received from their process of selling and or buying a
Realtor(s)."We had a great experience," property, especially a home, can be nerve
wrote one buyer. "The agent made all the wracking and full of tension for everyone
difference. She kept us well informed concerned. Some problems are unavoidable,
almost daily. This was so important to some are unpredictable, some are created
us." While a majority of survey out of nothing by some party to the
respondents had no comment regarding transaction. Many problems can be
agents, 85% said they would use or resolved or avoided if the sales agent
recommend the agent again. (paragraph provides information, reassurance and
taken from Real Estate News Information support to the buyer.In the final
Service Feb. 24, 2001)According to the analysis, it is up to you, the buyer or
survey report, complaints about the the seller to be the "squeaky wheel in
complexity of the home buying process need of oil" and call, write, e-mail and
fell into one of three categories: too otherwise let your Realtor know
complicated, too time-consuming or too immediately when you feel needy of more
costly. Many felt the process involved communication, care, solace or help. Our
too much paperwork. Undoubtedly, they job is about 98% invisible to our
were reacting to the numerous, lengthy customers and clients. Even when we tell
legal forms they had to sign before, everyone what we are doing, it is almost
during and after the contracting of the always hard for them to believe the time
property as well as the seemingly almost it takes for what seems, to them, a
unconfrontable stack of documents simple task. We usually have a few dozen
requiring a signature at closing.It can customers and clients at any one time
take a terrific amount of time to find that we are trying to service as if they
and buy a home. We often work with buyers were the only person in our professional
for months seeking the right home. Some lives.If you are our customer or client,
of them we've been working with, staying PLEASE let us know any time you need us!
in touch with, and showing properties to Simultaneously, we will attempt to
-- for years. Those with some particular anticipate your every need and difficulty
interests may find that a "possible" and be working on solutions before you
choice for them might only come on the even tell us. We are partners in this
market once in a great while! It is not profession with our customers and
an easy or comfortable situation for clients, and the success of every
anyone involved, but the finding and partnership is open and honest
buying or selling of a home or property communication!Now, please let us know how
can be made a MUCH more comfortable we can be of more service to you!
process with open, full and honest




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