| As you consider selling your home, you might be | | | | adhere to a strict code of ethics, and work to |
| thinking "Why do I need a Realtor, what value | | | | represent your best interests.PRE-QUALIFY |
| does a Sellers Agent provide to me?"Here are | | | | BUYERSA Realtor can help separate the serious |
| five areas where a licensed Realtor can help you | | | | buyers from people that are "just out touring |
| sell your home -SETTING THE PRICEPricing your | | | | homes" and this will save you a lot of time and |
| home for sale is a careful balance. Set the price | | | | frustration. The Realtor will determine if buyers |
| too low and you end up leaving money on the | | | | are serious by getting answers to questions about |
| table. Set the price too high and your home will be | | | | their motivations and purchasing power and by |
| on the market a long time, which will make the | | | | ensuring that they have been pre-qualified for a |
| problem worse as potential buyers think "that | | | | mortgage in the amount needed to buy your |
| house has been on the market a long time, there | | | | home. When the Realtor brings you an offer on |
| must be a problem with it".It is the Realtors job | | | | your home, you can be sure that the buyers' |
| to know what homes like yours have sold for | | | | finances have been checked and they can close |
| recently, and they can utilize the detailed history | | | | the deal in a timely fashion.FOLLOWING |
| of the home sales in your neighborhood to tell | | | | THROUGH and CLOSING THE DEALSelling your |
| whether your home - with it's unique features, | | | | house is a complicated process. There are offers |
| location and condition - will bring more, or less, | | | | and counter-offers. Then come the Contracts of |
| than similar listings. The Realtor always has the | | | | Sale, inspection reports, disclosure forms, deeds, |
| pulse of the local and regional Real Estate market, | | | | mortgage documents and more. There are many |
| so they know whether the market is heating up | | | | government-required inspections, disclosures and |
| or cooling down, and can stay ahead of the trend, | | | | releases to be signed and exchanged between |
| pricing your home to get you the highest possible | | | | Buyer and Seller. Your Realtor keeps track of it all |
| price in the least amount of time.PROVIDE | | | | and sees to every detail. The value they provide |
| MARKETING MUSCLEAttracting interested people | | | | is in avoiding delays and mistakes, and coordinating |
| to view and buy your home does not happen | | | | the timing of the sale of your house with the |
| automatically. A Realtor will market your home to | | | | purchase of another, so that you make a smooth |
| the widest audience of potential buyers through a | | | | transition to your new home.SUMMARYYour |
| well-coordinated multimedia campaign. Of course | | | | home is probably your biggest asset. Selling it is |
| they will use "For Sale" Signs, Newspaper Ads, | | | | one of the biggest transactions most people |
| Internet websites and open houses, but you'll also | | | | undertake. To try to do it without a seasoned |
| be placed in the Multiple Listing Service where | | | | professional beside you, is like going into a |
| other local Real Estate agents can bring it to the | | | | courtroom without a lawyer.The value that a |
| attention of their buyers. Realtors can also | | | | Realtor provides to someone selling a house is |
| advertise your home on and Yahoo Classifieds | | | | peace of mind. The marketing, the details, the |
| Real Estate where it can be viewed by anyone in | | | | paperwork, the coordination. A Realtor does it for |
| the world that is relocating to your area.BEING | | | | a living every day, and has been through the |
| OBJECTIVESelling a home can be an emotional | | | | process dozens, if not, hundreds of times. So |
| experience. After all, it's been a part of your life, | | | | relax and leave the details to them. You'll find that |
| perhaps the center of your life, for years. As a | | | | having a knowledgeable Realtor beside you |
| third party, a Realtor can keep you focused and | | | | throughout the sale of your home is......... |
| provide independent feedback on things you | | | | priceless.Vicki Walker is a Realtor serving the |
| should do, or changes and repairs that should be | | | | Northern California communities of Davis, |
| made, to help the home sell. They will also act as | | | | Woodland, Winters and Yolo County. |
| a buffer during negotiations. A licensed Realtor will | | | | |