| The real estate industry has changed to a | | | | listings. Those few hundred dollars will give |
| very high degree in the past 10-15 years. Now | | | | you much higher returns on investment, so |
| that we have access to new tools like the | | | | just go with it. Your photos should be in |
| Internet and cell phones, communication is | | | | very high quality and taken by professionals |
| lot easier and faster than ever before. | | | | as well. |
| However, it is very interesting that listings | | | | |
| and presentations didn't improve and most | | | | - Make it unique. Do your presentations look |
| realtors don't put enough effort in it. | | | | different or are they just another clone of |
| | | | the templates of others? Provide your clients |
| If you want to stand out in this turbulent | | | | with unique content and extra information. Be |
| world of real estate, you better prepare a | | | | the local expert, highlight your experiences |
| great presentation about yourself and also | | | | and make it personal. People are much more |
| present all the properties you're dealing | | | | likely to remember unique things and your |
| with in the best way possible. Today's tools | | | | goal is to make yourself be the first thing |
| allow you to create professional and stunning | | | | that comes to their mind when looking for a |
| profiles in a relatively short time, which | | | | new home or real estate investments. |
| will surely translate into massively | | | | |
| increased results in your business. Consider | | | | - Use audiovisual tools. There is a bunch of |
| the following five easy steps: | | | | new, very powerful tools that you can use to |
| | | | promote yourself. Use Youtube and all the |
| - Provide your clients with a step-by-step | | | | available free video tools to publish |
| action plan. It's much better for a client if | | | | presentations of your new listings, make |
| you explain straight away what you are going | | | | flash microsites and record audio |
| to do for them in the first place. Send them | | | | descriptions. All the audio and video content |
| a detailed e-mail where you provide them with | | | | allows you to spread your promotion base to a |
| a list of actions you're going to take when | | | | new level. |
| buying or selling a property. Include a lot | | | | |
| of automated processes, which will make the | | | | - Use all the free automated promotion |
| list longer and make it seem like you're | | | | resources available. There are tons of great |
| putting a lot of extra effort in it, even if | | | | listing services like Craiglist all over the |
| you don't have to. | | | | web. Search for automated tools that allow |
| | | | you to post your listings to many places at |
| - Make sure your graphics are top notch. Hire | | | | one time. Make sure your listing contains |
| a professional graphic designer for your | | | | your URL and as many ways as possible to get |
| website, presentation and preferably for a | | | | in touch with you. |
| ready-to-go custom template for all the | | | | |