| The real estate industry has changed to | | | | preferably for a ready-to-go custom |
| a very high degree in the past 10-15 | | | | template for all the listings. Those few |
| years. Now that we have access to new | | | | hundred dollars will give you much |
| tools like the Internet and cell phones, | | | | higher returns on investment, so just go |
| communication is lot easier and faster | | | | with it. Your photos should be in very |
| than ever before. However, it is very | | | | high quality and taken by professionals |
| interesting that listings and | | | | as well. |
| presentations didn't improve and most | | | | - Make it unique. Do your presentations |
| realtors don't put enough effort in it. | | | | look different or are they just another |
| If you want to stand out in this | | | | clone of the templates of others? |
| turbulent world of real estate, you | | | | Provide your clients with unique content |
| better prepare a great presentation | | | | and extra information. Be the local |
| about yourself and also present all the | | | | expert, highlight your experiences and |
| properties you're dealing with in the | | | | make it personal. People are much more |
| best way possible. Today's tools allow | | | | likely to remember unique things and |
| you to create professional and stunning | | | | your goal is to make yourself be the |
| profiles in a relatively short time, | | | | first thing that comes to their mind |
| which will surely translate into | | | | when looking for a new home or real |
| massively increased results in your | | | | estate investments. |
| business. Consider the following five | | | | - Use audiovisual tools. There is a |
| easy steps: | | | | bunch of new, very powerful tools that |
| - Provide your clients with a | | | | you can use to promote yourself. Use |
| step-by-step action plan. It's much | | | | Youtube and all the available free video |
| better for a client if you explain | | | | tools to publish presentations of your |
| straight away what you are going to do | | | | new listings, make flash microsites and |
| for them in the first place. Send them a | | | | record audio descriptions. All the audio |
| detailed e-mail where you provide them | | | | and video content allows you to spread |
| with a list of actions you're going to | | | | your promotion base to a new level. |
| take when buying or selling a property. | | | | - Use all the free automated promotion |
| Include a lot of automated processes, | | | | resources available. There are tons of |
| which will make the list longer and make | | | | great listing services like Craiglist |
| it seem like you're putting a lot of | | | | all over the web. Search for automated |
| extra effort in it, even if you don't | | | | tools that allow you to post your |
| have to. | | | | listings to many places at one time. |
| - Make sure your graphics are top notch. | | | | Make sure your listing contains your URL |
| Hire a professional graphic designer for | | | | and as many ways as possible to get in |
| your website, presentation and | | | | touch with you. |