| Since its launch in 1995 Craigslist.org has | | | | Simplicity in ad design is paramount and it |
| quietly become the largest online classifieds | | | | matches the vibe that Craigslist likes to |
| website in the world with a regional presence | | | | attract - peer-to-peer, real human |
| in 190 cities, across 35 countries. Each | | | | interaction. It lacks the commercial aspects |
| month over 10 million people log on to the | | | | that add fluff and confusion in exchange for |
| seventh most popular website to buy and sell | | | | simple ads, most posted by real folks. Design |
| just about everything. From real estate to | | | | your ad to fit into that scheme is key to a |
| furniture, promoting services such as | | | | successful campaign. |
| contracting, house cleaning and even | | | | |
| babysitting - Craigslist is the one spot | | | | Get into the habit of posting often on |
| where anyone can connect regionally to fill a | | | | Craigslist and hit multiple metros with |
| need. | | | | different ads to get more reach (if you |
| | | | business can support it). It's free to post |
| As its popularity has continued to increase, | | | | so what do you have to lose! |
| so have the possibilities for vendors large | | | | |
| and small to market their wares on | | | | Understanding Craigslist rules are fairly |
| Craigslist. What's the big attraction? For | | | | simple as they are openly published. They are |
| the most part Craigslist is 100% free to post | | | | super picky about what you can post, but |
| and search. Only do job postings in San | | | | there are exceptions like livestock and |
| Francisco, L.A and New York City cost a small | | | | anything illegal (drugs, guns, etc.). One of |
| fee to post. Otherwise, Craigslist is an open | | | | the major rules that I see as a marketing |
| free source for new targeted customers, ripe | | | | rule more than a terms of service rule is to |
| for the picking, just waiting for your | | | | post in the category that best corresponds |
| business to give them what they want. | | | | with your product type. This ensures your ad |
| | | | will reach the best target without adding to |
| Craigslist is regionally based website that | | | | useless clutter. |
| truly promotes community involvement. | | | | |
| However, you can post in any of the available | | | | Over 8 million people post monthly on |
| metros and multiple metros as well. The trick | | | | Craigslist and that number grows every day. |
| is in designing an ad that gets people | | | | Don't just sit back and post ads, answer ads |
| attention, getting on a regular posting | | | | seeking your products and services as well. |
| schedule, following the rules (or at least | | | | |
| not overtly breaking them) and searching for | | | | Craigslist is one of the best ways for every |
| new customers daily. | | | | business, large and small to find a new voice |
| | | | online for little more than elbow grease. |