| One professional? How could one professional | | | | companies presses to see which ones best meet |
| handle all my printing and marketing needs? Today | | | | their client needs. With the cost of presses today |
| print buyers or marketing departments have | | | | running in the millions, not all companies invest in |
| many different things to buy. They need to | | | | new technologies. Digital presses today have |
| procure branding collateral material, like business | | | | grabbed a greater chunk of the offset market |
| cards, letterheads and envelopes, but also buy | | | | and will continue to grow especially in the variable |
| things like packaging, labels, invoices, banners, | | | | data market.Another explanation for the growth |
| boxes, shopping bags, catalogues, direct mail | | | | of print brokers and print management companies |
| pieces, gift cards, loyalty cards, and a host of | | | | is that many print companies have decided to |
| other material.Traditionally because of expertise | | | | only deal with these companies and have no |
| and cost of production, printing companies | | | | direct sales force. This allows them to deal with |
| focused on one brand of printing. An envelope | | | | companies who know printing and know what |
| manufacturer handled your envelopes, a four | | | | they need and also allows them to get away |
| color process plant handled your catalogues, a | | | | from constantly hiring sales people and watching |
| banner plant handled your banners and a forms | | | | them leave and take their clients with them. The |
| manufacturer handled your forms. Like every | | | | print companies like to stick to what they know |
| other industry, the printing industry has evolved. | | | | best and have the print brokers stick to selling |
| Today print management companies, brokers and | | | | and customer service.The market is now turning |
| agencies handle all brands of printing. Why is this | | | | global, I know from my own company, Solutions |
| better?It's better for numerous reasons. If you | | | | Ink that where I only purchased locally, today I |
| consolidate all your purchases with one supplier, | | | | purchase through out Canada, the United States |
| you have more clout. Second most good brokers | | | | and also the Orient. With the internet my client |
| or print management companies use a few | | | | base has grown internationally and finding the best |
| manufacturers for each printing process. This | | | | printer by quality and location for press approvals |
| leads them to get the best price for you and | | | | and shipping costs. With the advent of |
| allows you to fill your rush orders more easily. If | | | | e-commerce ordering and proofing system, |
| one press is busy with another company's rush | | | | where your office is located,is less important, than |
| order, your order must wait no matter how | | | | what you can do for them.If you need more help |
| urgent your job is too. If you have access to a | | | | understanding the difference between dealing with |
| number of like manufacturers the odds are great | | | | brokers as opposed to actual printing companies |
| that someone will have availability for your job. | | | | check out numerous print management |
| These brokers or print management companies | | | | companies on the web or check out See why |
| also have a lot more buying power than just one | | | | companies like Nike, Canon, Tommy Hilfiger, Liz |
| company.Buyers and accounting people have less | | | | Claiborne, McGill University, and Governments |
| time than ever. If they can deal with one person | | | | have all been dealing with print management and |
| it makes the buyer's job a lot easier and having | | | | print brokers. If you need help drop me an email |
| one vendor makes the accounting department's | | | | at Steven Schneidman has taught finance at a |
| people a lot happier. Less cheques means more | | | | major Canadian University and worked at a major |
| productivity and cost savings for the | | | | Canadian Bank before opening and running a very |
| company.The good print management or print | | | | successful printing and promotional product |
| brokers invest their time learning the new | | | | company. |
| technologies, investigating the latest print | | | | |