| The real estate industry is a competitive one, and | | | | competing for a spot in those first three pages. |
| as a player in that market, you've got to play | | | | Want to be a big fish in a little pond? |
| every edge that you can find. You've got your | | | | A listing on the right real estate directory will put |
| listings on MLS, submitted your ads to the | | | | you where your potential customers and clients |
| newspaper classifieds, bought space in local realty | | | | will see you - on a site that's designed for people |
| For Sale magazines and even set up your own | | | | who are looking for information about what you |
| website. Now you need to maximize your | | | | sell. Suppose you buy foreclosed homes in |
| exposure by getting the word out about the | | | | California. Because a real estate directory |
| service that you offer. Listing your real estate | | | | categorizes its listings, your potential clients don't |
| related web site with a real estate directory is an | | | | have to wade through three pages of listings for |
| excellent way to help drive targeted traffic to | | | | real estate agents and home mortgage |
| your website. | | | | companies to find your listing. |
| What's 'targeted traffic'? | | | | Because the real estate directory has links to and |
| Targeted traffic is what you want to make it | | | | from many web sites that are relevant to real |
| worth while having a web site. The prettiest web | | | | estate, it's far more likely to rank higher in the |
| site in the world is only useful if it provides leads | | | | page results than any single-realtor site. When you |
| for your sales. In order to do that, you need to | | | | submit your web site to a real estate directory, |
| attract traffic - and not just any traffic. You want | | | | you're leveraging the popularity and page ranking |
| web site visitors that are looking for what you're | | | | of the directory to bring traffic to your web site. |
| selling - whether it's homes, inspections or | | | | How a real estate directory boosts YOUR web |
| contractor services. | | | | site's ranking |
| How to Get Targeted Traffic | | | | But you're also helping to boost the position of |
| You COULD just submit your web site to the | | | | your own web site in the rankings. Because many |
| search engines... and watch your listing get lost in | | | | search engines count the links to your web site to |
| the thousands of realtor, real estate, house for | | | | establish the popularity of your web site, every |
| sale, sell houses and other realty-related web | | | | link from an outside site gives yours a little boost. |
| sites. Most web experts agree that in order to | | | | Even more importantly, when a web site that |
| benefit from search engine traffic, your listing | | | | Google recognizes as an authority links to your |
| needs to appear in the first three pages of the | | | | site, you get an extra little bump up in the listings. |
| search engine results. | | | | Reciprocal links, search engine submissions and |
| There are ways to boost the flow of targeted | | | | submissions to directories are all important pieces |
| traffic to your web site - and on the World Wide | | | | of your web presence and marketing. By paying |
| Web, increased traffic means increased sales. A | | | | close attention to them all, you'll find that your |
| real estate directory can help boost your real | | | | web site pays off in increased sales. |
| estate sales in a number of ways. | | | | About Author |
| Why List Your Realty Site with a Real Estate | | | | Puripong Koomsin is the owner of Real Estate |
| Directory? | | | | Directory - Estateround.com, a real estate |
| On the web, fewer means more. When you rely | | | | directory that focuses on serving you. is one of |
| on Google and Yahoo! and MSN searches for your | | | | the fastest growing real estate sites on the |
| traffic, you're a tiny minnow in the ocean. There | | | | internet. |
| are literally thousands of other real estate sites | | | | |