| The real estate industry has changed to a very | | | | professionals as well. |
| high degree in the past 10-15 years. Now that we | | | | - Make it unique. Do your presentations look |
| have access to new tools like the Internet and | | | | different or are they just another clone of the |
| cell phones, communication is lot easier and faster | | | | templates of others? Provide your clients with |
| than ever before. However, it is very interesting | | | | unique content and extra information. Be the local |
| that listings and presentations didn't improve and | | | | expert, highlight your experiences and make it |
| most realtors don't put enough effort in it. | | | | personal. People are much more likely to |
| If you want to stand out in this turbulent world of | | | | remember unique things and your goal is to make |
| real estate, you better prepare a great | | | | yourself be the first thing that comes to their |
| presentation about yourself and also present all | | | | mind when looking for a new home or real estate |
| the properties you're dealing with in the best way | | | | investments. |
| possible. Today's tools allow you to create | | | | - Use audiovisual tools. There is a bunch of new, |
| professional and stunning profiles in a relatively | | | | very powerful tools that you can use to promote |
| short time, which will surely translate into | | | | yourself. Use Youtube and all the available free |
| massively increased results in your business. | | | | video tools to publish presentations of your new |
| Consider the following five easy steps: | | | | listings, make flash microsites and record audio |
| - Provide your clients with a step-by-step action | | | | descriptions. All the audio and video content allows |
| plan. It's much better for a client if you explain | | | | you to spread your promotion base to a new |
| straight away what you are going to do for them | | | | level. |
| in the first place. Send them a detailed e-mail | | | | - Use all the free automated promotion resources |
| where you provide them with a list of actions | | | | available. There are tons of great listing services |
| you're going to take when buying or selling a | | | | like Craiglist all over the web. Search for |
| property. Include a lot of automated processes, | | | | automated tools that allow you to post your |
| which will make the list longer and make it seem | | | | listings to many places at one time. Make sure |
| like you're putting a lot of extra effort in it, even | | | | your listing contains your URL and as many ways |
| if you don't have to. | | | | as possible to get in touch with you. |
| - Make sure your graphics are top notch. Hire a | | | | Jay Banks is an award winning realtor working in |
| professional graphic designer for your website, | | | | the Vancouver and Richmond marketplaces since |
| presentation and preferably for a ready-to-go | | | | 1991. He is professional and competent in the |
| custom template for all the listings. Those few | | | | business of real estate and is a specialist in |
| hundred dollars will give you much higher returns | | | | listening carefully to his Buyers and Sellers and |
| on investment, so just go with it. Your photos | | | | working to successfully fulfill their needs in a |
| should be in very high quality and taken by | | | | home. |